{"id":1303,"date":"2021-08-10T10:55:32","date_gmt":"2021-08-10T14:55:32","guid":{"rendered":"https:\/\/niftypm.com\/blog\/?p=1303"},"modified":"2025-09-02T14:05:38","modified_gmt":"2025-09-02T18:05:38","slug":"content-workflow-management-system","status":"publish","type":"post","link":"https:\/\/niftypm.com\/blog\/content-workflow-management-system\/","title":{"rendered":"How to Set Up a Content Workflow Management System for your Team"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">For any online business to scale via organic means content marketing and a content workflow management process are crucial&nbsp; for creating growth workflows that every digital business should be starting with.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;Do we still need to remind ourselves of the value of content creation? Hopefully Not!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I believe you create content on a weekly or monthly basis and you know the value of content. However, the question you should ask yourself is \u201chow efficient is your content creation process?\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While creating content is great, you need a system to organize your content marketing and scale.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.perfocal.com\/blog\/website-photography\/\">Creating excellent content<\/a> should not be by chance or happenstance. It should be repeatable and consistent.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You should know what works and what does not, what new things to try out, and what old practices to stop entirely.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Without an efficient and properly documented content workflow, your <a href=\"https:\/\/bunnystudio.com\/blog\/automated-content-creation-will-transform-your-business\/\">content creation process<\/a> appears all muddy, and consistently producing top-notch content seems like a game of chance.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a one-man team or you manage a team of <a href=\"https:\/\/freelancewritingjobs.com\/hire\/\" target=\"_blank\" rel=\"noopener\">freelancers<\/a> and marketers, you need a content workflow system to simplify your content creation and distribution process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I&#8217;m sure that by now you are already thinking and asking all the vital questions: what is content workflow? What are the benefits? How do I create a <a href=\"https:\/\/socialbee.io\/blog\/social-media-approval\/\">content workflow<\/a> system that helps me achieve results? What tools do I need?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Relax! This article was written with you in mind and I\u2019ll be providing answers to all your questions.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019ll also be sharing with you how you can set up a content workflow management system that helps you and your team produce excellent pieces of content consistently.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What is a Content Workflow?&nbsp;<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1028\" height=\"417\" src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/3-content-tips.jpg\" data-orig-src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/3-content-tips.jpg\" alt=\"content workflow management system\" class=\"lazyload wp-image-1290\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271028%27%20height%3D%27417%27%20viewBox%3D%270%200%201028%20417%27%3E%3Crect%20width%3D%271028%27%20height%3D%27417%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/3-content-tips-200x81.jpg 200w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/3-content-tips-300x122.jpg 300w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/3-content-tips-400x162.jpg 400w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/3-content-tips-600x243.jpg 600w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/3-content-tips-669x272.jpg 669w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/3-content-tips-768x312.jpg 768w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/3-content-tips-800x325.jpg 800w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/3-content-tips-1024x415.jpg 1024w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/3-content-tips.jpg 1028w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1028px) 100vw, 1028px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Content workflow is a documented sequence of processes that entails everything involved in your <a href=\"https:\/\/www.brafton.com.au\/content-marketing-services\/\">content strategy<\/a> and execution, from planning to publication and further promotion, For example, you might have a content workflow to create engaging social content to <a href=\"https:\/\/twicsy.com\/free-instagram-likes\" target=\"_blank\" rel=\"noopener\">get IG likes<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A content workflow provides answers to all the questions about how you seek to achieve the desired results with your content strategy;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Why am I creating this content?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What type of content do I want to publish?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are my goals and objectives for each content type?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Who is responsible for what?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What channels should I use?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What tools should I adopt?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">An effective content workflow encompasses everything involved in content creation from the ideation stage until publication. From strategy (the why) to processes (the how), tasks (the what), the channels (the where), and the people (the who)&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">About <\/span><span style=\"font-weight: 400;\">70% of marketers<\/span><span style=\"font-weight: 400;\"> are investing actively in <a href=\"https:\/\/brandfolder.com\/blog\/what-is-digital-asset-management\">content management<\/a>. Hence, there is a need to create better workflows to <a href=\"https:\/\/codeless.co\/best-content-optimization-software\/\" target=\"_blank\" rel=\"noopener\">optimize the content<\/a> creation process.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Benefits of Using a Content Workflow Management System<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">No matter the stage your <a href=\"https:\/\/mydukaan.io\/blog\/how-to-start-an-online-business\/\">online business<\/a> is in its <a href=\"https:\/\/outreachmonks.com\/content-marketing-methods\/\" target=\"_blank\" rel=\"noopener\">content marketing<\/a>, a content workflow gives you the big picture at a glance.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.cflowapps.com\/best-workflow-management-tools\/\" target=\"_blank\" rel=\"noopener\">workflow management software<\/a> helps you create clearly defined processes for content creation. It streamlines the sequential steps that a piece of content would travel through, from ideation to completion.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1843\" height=\"1228\" src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-166.png\" data-orig-src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-166.png\" alt=\"content workflow management system\" class=\"lazyload wp-image-1557\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271843%27%20height%3D%271228%27%20viewBox%3D%270%200%201843%201228%27%3E%3Crect%20width%3D%271843%27%20height%3D%271228%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-166-300x200.png 300w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-166-768x512.png 768w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-166-1024x682.png 1024w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-166-1536x1023.png 1536w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-166.png 1843w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1843px) 100vw, 1843px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">An efficient content workflow <a href=\"https:\/\/www.cobuildlab.com\/blog\/learning-management-systems-all-you-need-to-know\/\">management system<\/a> offers the following advantages over manual email collaboration.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Consistency of&nbsp; Content<\/b><span style=\"font-weight: 400;\">: creating great content is similar to how you make your favorite meal. For you to produce excellent results all the time, you need a recipe. You should think of your content workflow as your recipe for excellence.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A content workflow management system helps you create standard processes and routines for all the tasks involved in content creation.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You get to create a pattern to achieving excellence without restricting creativity. Thus producing great content becomes a regular thing for you and not a one-time fluke.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Better teamwork and collaboration<\/b><span style=\"font-weight: 400;\">: workflow management system helps your team <a href=\"https:\/\/www.integromat.com\/en\/blog\/small-business-productivity-hacks\">be more productive<\/a> through better communication and collaboration.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Everybody on the team has a well-defined role; they understand it and the job description that comes with it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Apart from knowing and appreciating individual roles, team members can also see the bigger picture and how they fit in.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These factors are crucial in managing a marketing team. <a href=\"https:\/\/niftypm.com\/blog\/best-task-management-software-for-accountants\/\" target=\"_blank\" rel=\"noopener\">Accountability<\/a> and communication are ensured when using such an approach.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Better quality of content<\/b><span style=\"font-weight: 400;\">: a content workflow management system helps you define and document set down processes for completing a task.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">When a problem arises, troubleshooting is made easier. You can quickly identify where precisely in the content production pipeline is substandard.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Team members also know their roles, what to do, or who to reach out to in such a situation. Hence, content creation is not haphazard nor rushed, resulting in a better quality of content.&nbsp;<\/span><\/p>\n\n\n\n<p>As David from SIXGUN, a leading <a href=\"https:\/\/sixgun.com.au\/seo-sydney\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SEO agency servicing Sydney<\/a>, states, high-quality content is crucial for SEO performance, as it ensures better user engagement and higher search engine rankings.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Creates room for automation of repeatable processes<\/b><span style=\"font-weight: 400;\">: you don&#8217;t have to be stuck all day sending emails, hand-filling a <\/span><a href=\"https:\/\/niftypm.com\/blog\/best-ways-to-manage-your-content-marketing-calendar\/\"><span style=\"font-weight: 400;\">content calendar<\/span><\/a><span style=\"font-weight: 400;\">, or responding to eternal social media responses.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1886\" height=\"1257\" src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-165.png\" data-orig-src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-165.png\" alt=\"content workflow management system \" class=\"lazyload wp-image-1558\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271886%27%20height%3D%271257%27%20viewBox%3D%270%200%201886%201257%27%3E%3Crect%20width%3D%271886%27%20height%3D%271257%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-165-300x200.png 300w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-165-768x512.png 768w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-165-1024x682.png 1024w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-165-1536x1024.png 1536w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-165.png 1886w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1886px) 100vw, 1886px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">A content workflow management system helps you organize these processes and introduce specific software to manage repeatable tasks and processes.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With the right <a href=\"https:\/\/aicontentfy.com\/en\/blog\/stay-ahead-of-curve-latest-ai-marketing-tools-and-how-to-use-them\" target=\"_blank\" rel=\"noopener\">AI marketing tools<\/a>, your content strategy and workflow become easier to execute and monitor.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/khrisdigital.com\/marketing-automation-statistics\/\"><span style=\"font-weight: 400;\">state<\/span><\/a><span style=\"font-weight: 400;\">, 75% of businesses use one form of automation or the other, and you should not be left behind.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Enhances other aspects of content strategy<\/b><span style=\"font-weight: 400;\">: after a perfect execution and your content gets published, what next? I hope you do not think that&#8217;s the end?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">You have to promote your content, track results, and optimize content for better performance as the need arises.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many marketers tend to downplay the impacts of content promotion and optimization to their detriment. Only <\/span><a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">51% of brands<\/span><\/a><span style=\"font-weight: 400;\"> think updating old content is their most efficient tactic.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With a content workflow management system, nothing is overlooked or carried out abruptly. Everything gets the attention it deserves. Thus, high performance is ensured.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How to Create a Content Workflow<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Content workflow varies depending on the content type, client needs, and channel of publication. <a href=\"https:\/\/storylab.ai\/blog-title-generator\/\" target=\"_blank\" rel=\"nofollow noopener\">Creating a blog post<\/a> for a company\u2019s blog will be different from designing graphics for an <a href=\"https:\/\/planable.io\/blog\/instagram-grid\/\" target=\"_blank\" rel=\"noopener\">Instagram campaign<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, the overall pattern and flow are much alike compared to the minor differences.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1430\" src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/ContentPM.png\" data-orig-src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/ContentPM.png\" alt=\"Content Workflow Management\" class=\"lazyload wp-image-1305\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271430%27%20viewBox%3D%270%200%202560%201430%27%3E%3Crect%20width%3D%272560%27%20height%3D%271430%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/ContentPM-300x168.png 300w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/ContentPM-768x429.png 768w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/ContentPM-1024x572.png 1024w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/ContentPM-1536x858.png 1536w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/ContentPM.png 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">These steps are all-encompassing and can be modified to suit each content type as the case may be.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1) Identify What Needs to be Done&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Defining the task is the first step in creating a content workflow that makes you feel like a superhero.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are five reasons why you should identify tasks first when designing a content workflow.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">It makes your work easier&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It reduces the potential for error and delays<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It helps when assigning roles and responsibilities<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It ensures maximum output<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Content is produced faster, thus more reactive and relevant<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">It is best to take your time in identifying all the details of your <\/span><a href=\"https:\/\/www.reviewsxp.com\/blog\/content-creation-tools\/\"><span style=\"font-weight: 400;\">content creation<\/span><\/a><span style=\"font-weight: 400;\"> process rather than using a generic template.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using a template might not be adequate because each company has its mode of content operation and management.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To create a personalized workflow that helps you achieve excellent results, here are the key areas you should consider when coming up with a list of tasks to be done:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Content planning<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Content Creation (from written to video)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Content publishing<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Content distribution<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Content promotion<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">These phases can then be further broken down into smaller tasks such as research, SEO analysis, creating an outline, writing, editing, proofreading, social distribution, performance analysis, and optimization.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Defining each task in detail is important when tracking performance and for setting standards and guidelines.<\/span><\/p>\n\n\n\n<p>For example, under the task editing, you might have spelling and grammar, style, format and tone, readability, on-page SEO checklist, the accuracy of facts,<span style=\"font-weight: 400;\"> and <a href=\"https:\/\/www.typeface.ai\/blog\/content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">content marketing statistics<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Highlighting all these details ensures that your workflow runs smoothly and pitfalls are correctly identified to prevent any inconsistency or delay.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>2) Identify Who Needs to Do What<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After having a clear idea of the tasks and processes involved in executing a content strategy, the next step in creating an effective workflow is defining the skill sets required and assigning tasks to the right team members.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Identifying roles and responsibilities helps you ensure that round pegs are put in the corresponding round holes. Each team member will know their roles, the expected standard, and the deadline expected with each task.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This reduces excuses and ensures that all team members are responsible for their actions and inactions. Team members understand their roles and how it all fits into the overall content strategy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, you get to provide answers to questions about your team setup by defining roles and responsibilities.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Do current team members have the required skill set or not?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Do team members need more training to be more efficient on the job?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Should I keep this position in-house or outsource it to a freelancer?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Oh, John is good with graphics, but can he <a href=\"https:\/\/www.fastreel.com\/video-maker.html\">edit our videos<\/a>?&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Depending on how complex a project is, roles and responsibilities may vary, and as a content manager, you should be up to managing such complexities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You may need to define functions such as content strategist, copywriter, editor, graphics designer, project manager, UX expert, etc.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Spelling out each person&#8217;s job also creates the right channel and flow of information and communication.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, the <a href=\"https:\/\/storylab.ai\/marketing-copy-generators\/\">content writer and editor<\/a> can work more closely to understand each other\u2019s roles and timelines. When the final edit is ready; those in charge of publishing and promotion know precisely when and how to carry on.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3) Identify the When and How<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the reasons marketers prefer to use the term \u201cworkflow\u201d is because it connotes an ordered sequence.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember, it is a recipe, and to produce a delicious meal from it, you have to follow the appropriate order, adding each ingredient at the right time and in the correct quantity.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Matching the relevant tasks to the appropriate role is not enough to produce excellent results. Priorities and deadlines must also be set.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Assigning priorities and deadlines help you identify with pinpoint accuracy where a piece of content is in the production pipeline at any given time.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This helps you track results and monitor team members. You can quickly identify red flags and resolve issues before they turn into more significant problems.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, if you <a href=\"https:\/\/remote.com\/global-hr\/hire-international-contractors\" target=\"_blank\" rel=\"noopener\">hire a contractor<\/a>, like a freelance writer to <a href=\"https:\/\/thrivemyway.com\/how-to-write-a-blog-post\/\" target=\"_blank\" rel=\"noopener\">create a blog post<\/a>, they will need guidelines and input from your content strategist to write to your standard.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After completing the first draft, they also need to work with an in-house editor for the post to match your style and tone. All these are time-dependent. So, to achieve the best results, the sequence and deadlines must be adequately spelled out.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>4) Educate your Team<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re just thinking of adopting a content workflow system, then there&#8217;s a need to educate your team on how your future operations will run.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using a workflow efficiently requires shared knowledge and understanding. It is more true if you are introducing new processes, tools, or team members.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"320\" src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/1sQ-DAwbspzTJGn8BsvkCOA.jpg\" data-orig-src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/1sQ-DAwbspzTJGn8BsvkCOA.jpg\" alt=\"content workflow management system \" class=\"lazyload wp-image-365\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27320%27%20viewBox%3D%270%200%20800%20320%27%3E%3Crect%20width%3D%27800%27%20height%3D%27320%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/1sQ-DAwbspzTJGn8BsvkCOA-200x80.jpg 200w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/1sQ-DAwbspzTJGn8BsvkCOA-300x120.jpg 300w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/1sQ-DAwbspzTJGn8BsvkCOA-400x160.jpg 400w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/1sQ-DAwbspzTJGn8BsvkCOA-600x240.jpg 600w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/1sQ-DAwbspzTJGn8BsvkCOA-768x307.jpg 768w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/06\/1sQ-DAwbspzTJGn8BsvkCOA.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">An onboarding video that explains the role and task of each of your team members will provide a sense of responsibility to your team members.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Doing this helps everyone on the team get onboard about the new ways of doing this. More importantly, it reduces excuses such as \u201coh i didn\u2019t know that was part of my job.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some team members may also need further training to function appropriately in a new role. You may have to <a href=\"https:\/\/emergeglobal.us\/characterization-and-performance\">invest in educational programs<\/a>, <a href=\"https:\/\/blog.learnyst.com\/proven-marketing-strategies-to-sell-online-courses\/\" target=\"_blank\" rel=\"noopener\">online courses<\/a>, and conferences to help your team stay ahead.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The goal is to create a top-level, highly motivated, and engaged team. Being on the same page with your team makes your work as the manager more straightforward and efficient.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When everyone on the team understands their roles, there is synchrony and better collaboration resulting in high-quality content.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Content Workflow Tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you manage a large team and your content workflow is appropriately set up, you&#8217;ll reap lots of benefits by investing in content workflow tools.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They allow you to automate all or part of the content creation process, thereby maximizing productivity.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some types of tools to invest in to speed up and centralize your content creation process.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Project Management Tools<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/niftypm.com\/blog\/best-enterprise-project-management-software-tools\/\"><span style=\"font-weight: 400;\">project management tool<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most critical tools you can\u2019t but have to create a content workflow system.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take a few minutes to ask yourself these questions: what&#8217;s been accomplished (completed projects)? What&#8217;s in the pipeline (ongoing projects)? What&#8217;s next (outstanding projects)? Who are those in charge?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Providing answers to these questions helps you stay on track. It&#8217;s OK If you oversee a small team and manage a few simple projects.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But as the projects become more complex in structure and number, you may find it difficult to keep up. That&#8217;s where a project management tool comes in.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A good project management tool is the delight of any content manager or <a href=\"https:\/\/www.growthcollective.com\/\" target=\"_blank\" rel=\"noopener\">marketing freelancer<\/a>. It makes it easier to keep your objectives in sight and see how every task contributes to the ultimate goals.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The ideal tool should help you do the following:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identify where a piece of content is in the production pipeline at any given time<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify who is responsible for each task and process<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Streamline your workflow into manageable tasks<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recognize pitfalls and allows for prompt corrections&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The digital marketing atmosphere is filled with good project management tools, but <\/span><a href=\"https:\/\/niftypm.com\/\"><span style=\"font-weight: 400;\">Nifty<\/span><\/a><span style=\"font-weight: 400;\"> is one of the best.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">G2 awarded Nifty the #1 project management platform. It helps you streamline and centralize all your tasks, create a clear plan of action, and automate progress tracking.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Content Calendar Tools<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2048\" height=\"820\" src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar.jpeg\" data-orig-src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar.jpeg\" alt=\"How to manage content marketing calendar\" class=\"lazyload wp-image-685\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272048%27%20height%3D%27820%27%20viewBox%3D%270%200%202048%20820%27%3E%3Crect%20width%3D%272048%27%20height%3D%27820%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar-200x80.jpeg 200w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar-300x120.jpeg 300w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar-400x160.jpeg 400w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar-600x240.jpeg 600w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar-768x308.jpeg 768w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar-800x320.jpeg 800w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar-1024x410.jpeg 1024w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar-1200x480.jpeg 1200w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar-1536x615.jpeg 1536w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/02\/How-to-manage-content-marketing-calendar.jpeg 2048w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Since we are talking about content workflow, you can\u2019t omit a <\/span><a href=\"https:\/\/guruscoach.com\/best-content-calendar-tools\/\"><span style=\"font-weight: 400;\">content calendar tool<\/span><\/a><span style=\"font-weight: 400;\">. Manually updating a spreadsheet can be cumbersome and daunting. It is the same for&nbsp; publishing and responding to messages on social media.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What if you have a tool that could do these without much hassle? I\u2019m sure your work life would be less chaotic and more systemized.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The good thing is that some project management tools have inbuilt editorial and scheduling <a href=\"https:\/\/planable.io\/blog\/guide-managing-multiple-social-media-accounts\/\">features for multiple accounts<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, for cases where you need a better handle on your <a href=\"https:\/\/planable.io\/blog\/social-media-calendar\/\" title=\"\">editorial calendar<\/a>, using a third-party tool is important.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The ideal tool should be responsive, user friendly, and helps you with vital processes such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Planning for contents in advance<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Documenting ideas and curating content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Integrating campaigns across several channels<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Prompt changes and tracking of deadlines<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Automatic scheduling and publishing of content<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">CoSchedule and many of the <a href=\"https:\/\/www.socialchamp.com\/coschedule-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CoSchedule alternatives<\/a>, like Buffer and SocialPilot,<\/span> <span style=\"font-weight: 400;\">can help you with all these functionalities.<\/span> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Communication Tools<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With the recent work-from-home push necessitating more remote work, the need for a more coherent means of communication and collaboration becomes more pronounced.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your team members can be anywhere across the globe. With the right tool, brainstorming, information sharing, and innovation would still be flawless.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using email as the primary means of communication is going out of fashion and is no longer efficient.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, leveraging <a href=\"https:\/\/newoldstamp.com\/solutions\/email-signature-for-marketing\/\" target=\"_blank\" rel=\"noopener\">email signatures for marketing<\/a> purposes can still be a valuable strategy to promote products or services, drive traffic to your website, and increase brand visibility.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not everyone finds the time to go through their mail. So, timely information may not be attended to promptly. Several other problems might arise:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Delayed or spammed messages<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A longer time of response<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Plenty of room for misunderstandings<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Messages can contain viruses<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">You need something better. You need a real-time communication platform where all team members can work on the same project together.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Although there are many such tools out there, Slack easily comes to mind here. It is a real-time collaboration and channel-based messaging platform.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to communicating with team members and clients, Slack is your one stop solution. It allows for file sharing, organised conversation, voice or video calls, and connection of other apps and tools.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Conclusion<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Content creation should not be a nightmare for you. It should be as delightful and seamless as possible.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The key to achieving this is creating an efficient content workflow and using the right tools.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Coming up with a personalized workflow for your team should not cause any headache if you follow the well-laid-out approach I have highlighted in this post.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For any online business to scale via organic means content [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[82,158],"class_list":["post-1303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-management","tag-content-workflow-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/posts\/1303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/comments?post=1303"}],"version-history":[{"count":0,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/posts\/1303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/media\/1304"}],"wp:attachment":[{"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/media?parent=1303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/categories?post=1303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/tags?post=1303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}