{"id":140,"date":"2020-02-13T06:39:49","date_gmt":"2020-02-13T11:39:49","guid":{"rendered":"https:\/\/niftypm.com\/blog\/?p=140"},"modified":"2026-02-24T07:51:41","modified_gmt":"2026-02-24T12:51:41","slug":"the-ultimate-guide-to-saas-product-development-process","status":"publish","type":"post","link":"https:\/\/niftypm.com\/blog\/the-ultimate-guide-to-saas-product-development-process\/","title":{"rendered":"The Ultimate Guide to SaaS Product Development Process"},"content":{"rendered":"\n

If we tell you that 80% of businesses use at least one SaaS application, you will think that\u2019s a fantastic opportunity! And you won\u2019t be wrong; the SaaS market and revenues keep growing at a pace that often surpasses initial optimistic projections.<\/p>\n\n\n\n

But, before you create that SaaS product development roadmap in your canvas…<\/p>\n\n\n\n

Remember, the SaaS industry also has its dark side. Unless you keep up with its stellar benchmarks, the odds are that competition will beat you. Software development companies with an annual growth rate of 20% have only an 8% chance of surviving, which means that the SaaS product development process has to be done right from the get-go.<\/p>\n\n\n\n

In an industry as fast and volatile as SaaS, the organizational side of product development can be a serious challenge, even for seasoned managers and developers. There are many variables in play, and there is a need for a balanced approach to every milestone.<\/p>\n\n\n\n

In this article, we\u2019ll try to wrap them into one handy guide to help you choose the proper SaaS product development process.<\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

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Here are 8 steps to start your SaaS Product Development process<\/span><\/h2>\n\n\n\n

SaaS product development requires an equilibrium of good ideas, hard work, a practical approach paired with visionary thinking, excellent organization, and a little luck. Think about <\/span>SaaS product development<\/span><\/a> as a jazz performance \u2014 you know the melody that is the foundation of your music score \u2014 the rules that apply to any emerging business. The rest is an improvisation based on this theme. If you want it to be good, your team has to be well-trained and in tune. They have to be able to do their best on their own and, at the same time, adjust to other teammates’ needs, roles, and responsibilities. So let’s see how to get there.<\/span><\/p>\n\n\n\n

Step 1: Double-check your idea<\/span><\/h3>\n\n\n\n

Before developing another SaaS idea<\/a> \u2014 try to answer a few questions honestly. First and most important \u2014 does the world need my product? While your mom and friends may think that your idea is fantastic, would a random person in the street agree? Would your target customer agree? Instead of thinking about what you are building, think of who you are building this for.<\/span><\/p>\n\n\n\n

And before starting to build the solution, reach out to some prospective customers and ask them about their hardships, and use them as your R&D throughout the entire process. You can use survey tools like <\/span>Qualaroo<\/span><\/a> and Proprof’s <\/span>Survey Maker<\/span><\/a> to gather feedback from your potential customers and gain actionable insights.<\/span><\/p>\n\n\n\n

A good strategy for data collection would be to generate QR codes<\/a> for your survey, so that it reaches multiple prospects and you collect maximum insights. In addition to customer feedback, analyzing publicly available data with a web crawler<\/a> can provide valuable insights into competitor offerings and market trends.<\/p>\n\n\n\n

Dmitry Dragilev writes a great guide on building relationships with prospective customers (as well as <\/span>how to do it<\/span><\/a>) and using these ongoing conversations as R&D feedback when you build your SaaS tool. So, discuss the smallest detail with the CEO or the existing team:<\/span><\/p>\n\n\n\n