{"id":1605,"date":"2021-10-10T12:33:50","date_gmt":"2021-10-10T16:33:50","guid":{"rendered":"https:\/\/niftypm.com\/blog\/?p=1605"},"modified":"2026-02-24T07:56:03","modified_gmt":"2026-02-24T12:56:03","slug":"technical-product-management-101","status":"publish","type":"post","link":"https:\/\/niftypm.com\/blog\/technical-product-management-101\/","title":{"rendered":"Technical Product Management 101"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Developing a product nowadays isn\u2019t as simple as solving (or creating) a market\u2019s need. You could identify a problem, create a product\/service that solves that problem, use great marketing strategies, and still fail. While marketing, sales, customer service, engineering, human resources, and other company areas are important, the technical product management area has gained relevancy as it traverses the core departments of a company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical product managers understand the customer needs, work closely with stakeholders and teams in different departments to create the required product. In short, they are responsible for the success of the product. Unlike a traditional product manager, technical ones can translate business requirements into technical requirements, becoming a bridge between the strategy and technological aspects of a product\u2019s development.\u00a0<\/span><\/p>\n<h2><strong>What is Technical Product Management?\u00a0<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-1333\" src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/performance-analysis.jpg\" data-orig-src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/performance-analysis.jpg\" alt=\"technical product management \" width=\"2048\" height=\"820\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272048%27%20height%3D%27820%27%20viewBox%3D%270%200%202048%20820%27%3E%3Crect%20width%3D%272048%27%20height%3D%27820%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/performance-analysis-300x120.jpg 300w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/performance-analysis-768x308.jpg 768w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/performance-analysis-1024x410.jpg 1024w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/performance-analysis-1536x615.jpg 1536w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/08\/performance-analysis.jpg 2048w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Traditional product management consists of an interdisciplinary role that guides a company on investing its resources to deliver a competitive product that is in line with the market&#8217;s needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple way to understand product management is through this graphic:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/niftypm.com\/blog\/program-managers-vs-product-managers\/\">Product managers<\/a> are responsible for:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting a product vision and strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gathering and promoting the most relevant ideas into features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating a product roadmap\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define the &#8220;what&#8221; with user stories and requirements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work with cross-functional teams to deliver a complete customer experience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Technical product managers<\/span><span style=\"font-weight: 400;\"> have the same responsibilities as traditional product managers. But besides understanding the product marketing and the product strategy, they focus on the technical aspect engaging in &#8220;how&#8221; to bring the product to the market. They possess advanced engineering and design skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This doesn&#8217;t mean that a technical product manager will need to perform technical tasks such as <a href=\"https:\/\/vitechteam.com\/services\/software-architecture-review-and-consulting-services\/\" target=\"_blank\" rel=\"noopener\">coding or developing software architecture<\/a>. They are not developing the product, but they have a management role in close coordination with a <a href=\"https:\/\/invozone.com\/software-development-services\/\" target=\"_blank\" rel=\"noopener\">software development team<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical product management focuses on working side by side with engineering teams to create products that customers will like and achieve the business&#8217;s short and long-term goals. Technical product managers understand how products are being produced, they can define if certain features make sense or not to include, and overall, they can correctly assess development teams.\u00a0\u00a0<\/span><\/p>\n<h2><strong>Technical Product Manager Roles and Responsibilities<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Technical product management is product management with a focus on engineering. But what exactly does this means?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say your company builds mobile applications for other businesses. To deliver successful products, you\u2019ll probably want someone who has more than a <\/span><a href=\"https:\/\/enhancv.com\/career-counseling\/resume-writing-service\/\"><span style=\"font-weight: 400;\">well-written resume<\/span><\/a><span style=\"font-weight: 400;\">, but a robust background beyond marketing, sales, or finances. You\u2019d want someone with experience building applications to properly assess whether engineering estimates are correct, review technical specifications, evaluate different technology options, and overall, give the team new development approaches and technical capabilities to make a better product for customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are some of the primary responsibilities of a technical product manager:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design the product strategy. Outline a vision and a plan of how the company will reach its goal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage and communicate effectively with internal teams, developers, engineers, QA, and others, ensuring that implementation plans match expectations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use database queries to analyze performance indicators, evaluate experiments, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define success criteria for testing and product acceptance.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the latest tech trends and see how they can impact the roadmap and drive to innovation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze algorithms, data pipelines, and automated systems.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coordinate product testing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use smart software development methodologies like Agile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage risks and costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coordinate product releases with marketing, sales, and engineering teams.<\/span><\/li>\n<\/ul>\n<h2><strong>The 7 Stages of the Technical Product Management Process<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You could have a millionaire idea, but this doesn\u2019t automatically mean it will be a success. This is why you need technical product management to help you understand how your product will impact the market and if you\u2019ll have a real audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are no defined steps when it comes to a product management process. However, most organizations follow a similar order. The steps may vary (as well as the names) because it depends on your company and the product or service you want to build, as some are more complex than others. But overall, these are the 6 key stages of the technical product management process:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Idea Management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Conception<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritization and Roadmapping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Production and Process Development<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics, Experiments, and Improvements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer Feedback\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>1. Idea Management<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">From brainstorming sessions, divine inspiration while taking a bath, a talk with a stranger in a coffee-shop, ideas can come up in different ways. However, this doesn\u2019t mean that all ideas are great. Even if you think you have a really good idea, that solves a particular problem, there\u2019s no guarantee that the product you\u2019re thinking in building will succeed as it depends on many different factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Idea management focuses on building the process of generating, capturing, evaluating, and prioritizing valuable insights, requests, and feedback. It consciously prioritizes in giving space to different ideas and to identify some of those innovation opportunities. During regular meetings or regular workdays ideas become useless when there\u2019s not a proper space to discuss them through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical product managers are responsible for managing these processes and reviewing the ideas. And because of their technical background they have a deeper understanding and can predict how viable (or not) an idea is and if it aligns with their vision or current product plans.\u00a0\u00a0<\/span><\/p>\n<h3><strong>2. Product Conception<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">After idea management and once the technical PM has captured and organized an idea, the product conception phase begins. Here it&#8217;s all about defining details, outlining a general mission and the indicators that will help to measure the product&#8217;s success:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are three important questions team&#8217;s should be able to answer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why are we building that product?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What should this product achieve? (Or what&#8217;s its purpose?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How will we measure success?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although the technical PM oversees all the phases, these questions should be answered not only by them individually but by all the team with the input of different stakeholders that allows them to consider other angles. The questions might seem general at first, but the importance of these questions is that they allow an implicit agreement on what the product is about, its importance, and its purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the product conception phase, there should be at least outlined 5 different aspects of the product:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product summary:<\/b><span style=\"font-weight: 400;\"> Make a description of the product idea and a timeline. Besides answering the &#8220;what,&#8221; it is also important to answer the &#8220;why&#8221; \u2013 why is the product being created?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Business case: <\/b><span style=\"font-weight: 400;\">Describes the business case for building the product, its benefits, budget, and available resources.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User stories<\/b><span style=\"font-weight: 400;\">: Are user-perspective summaries with the desired features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User personas:<\/b><span style=\"font-weight: 400;\"> A detailed description of the characteristics, needs, and goals of the target users of the product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Functional spec:<\/b><span style=\"font-weight: 400;\"> It describes the capabilities of the product and how it should interact with users \u2013 the technical details behind the solution.\u00a0<\/span><\/li>\n<\/ol>\n<h3><strong>3. Prioritization and Roadmapping<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-1639\" src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/Projects-overview-flyout.png\" data-orig-src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/Projects-overview-flyout.png\" alt=\"technical product management\" width=\"1440\" height=\"1024\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271440%27%20height%3D%271024%27%20viewBox%3D%270%200%201440%201024%27%3E%3Crect%20width%3D%271440%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/Projects-overview-flyout-300x213.png 300w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/Projects-overview-flyout-768x546.png 768w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/Projects-overview-flyout-1024x728.png 1024w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/Projects-overview-flyout.png 1440w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You have the general idea and panorama of your product. You know why you\u2019re building it, and you have a general overview of its features. However, it usually happens that teams get excited and have many ideas for the product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The prioritization phase aims to eliminate the wasteful practices and those features that don\u2019t add any value to the product. One of the many challenges technical product managers experience is that customer\u2019s priorities often shift, funding is scarce, and sources need to be distributed differently. Because of this, they need to adapt and prioritize the features that define the product before running out of resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some, this phase isn\u2019t as important as other phases. A Mind the Product survey indicated that 64% of product managers spend at least a few hours prioritizing each week. 7% said that they don\u2019t prioritize at all.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A different survey conducted by the same organization showed that for most product managers, the biggest challenge was prioritizing the roadmap without market research. Shockingly 49% of respondents indicated that they weren\u2019t sure if they were working on the right thing. Due to the lack of customer research and proper prioritization, many product managers base their decisions on popularity, support requests, gut reactions, or imitating what their competitors are doing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The prioritization stage helps teams define if they are delivering the necessary value to customers, working on the highest business value item, and whether the product will or will not succeed in the market. You can also hire an experienced\u00a0<a class=\"c-link\" href=\"https:\/\/www.tcgen.com\/product-management-consulting\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.tcgen.com\/product-management-consulting\/\" data-sk=\"tooltip_parent\">product management consultant<\/a> who can help you with market research and finding a better product-market fit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have this covered you can start building your product roadmap that will outline the vision, direction, priorities, and progress of the product over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of what you have been working on from the vision to the prioritization of features will be represented in the roadmap. Usually, the content of a roadmap depends on its audience (If it&#8217;s for the software dev team, executives, etc.) But the key is to create one that your audience easily understands.\u00a0<\/span><\/p>\n<h3><strong>4. Production and Process Development\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have created your roadmap, prioritized your product&#8217;s features, and all your team understands the short- and long-term goals, it&#8217;s time to start with the process development.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, traditional PMs are not as involved as engineers and the teams in charge of building the product during this stage. But technical PMs also oversee the product&#8217;s development and guide the software team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How a product is delivered depends on the process an organization chooses to follow. Different <a href=\"https:\/\/youteam.io\/blog\/software-development-life-cycle-guide\/\" target=\"_blank\" rel=\"noopener\">software development life cycles<\/a> offer methodologies and models to help teams to deliver a product successfully. For example, there&#8217;s the Waterfall model characterized by a detailed and rigid structure. And there&#8217;s the <\/span><a href=\"https:\/\/distantjob.com\/blog\/software-development-team-structure\/\"><span style=\"font-weight: 400;\">Agile<\/span><\/a><span style=\"font-weight: 400;\"> methodology that is characterized by its iterative process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The methodology depends on the organization and what the technical product manager believes is best. But the production and process development phase aims to deliver and launch the product successfully.\u00a0<\/span><\/p>\n<h3><strong>5. Analytics, Experiments, and Improvements<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once the product is built and release (whether fully released or as a controlled beta), technical product managers can focus on the product analytics to understand what behaviors drive key metrics. This can help them understand if there are specific aspects of the product that users value the most or if certain features could be removed as they don\u2019t have as much impact as the team thought they would.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-1640 size-full\" src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/NiftyReportBoard.png\" data-orig-src=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/NiftyReportBoard.png\" alt=\"technical product management \" width=\"1422\" height=\"805\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271422%27%20height%3D%27805%27%20viewBox%3D%270%200%201422%20805%27%3E%3Crect%20width%3D%271422%27%20height%3D%27805%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/NiftyReportBoard-300x170.png 300w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/NiftyReportBoard-768x435.png 768w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/NiftyReportBoard-1024x580.png 1024w, https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2021\/10\/NiftyReportBoard.png 1422w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1422px) 100vw, 1422px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This phase focuses on discovering if the product you delivered has value on users and measuring the overall success. During the first phase, you defined how you were going to measure success, so here based on the results, you\u2019ll know if the product development was successful or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, product analytics also enable teams to conduct experiments and improvements in the established product. Teams can test different scenarios and users to measure a product\u2019s efficacy and optimize the current user experience.\u00a0<\/span><\/p>\n<h3><strong>6. Customer Feedback<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While in the previous stage with product analytics, you could learn and measure your product\u2019s performance, qualitative feedback from customers and users will help you have a clearer vision of their experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though customer&#8217;s feedback you\u2019ll learn if they are satisfied with the product, if they hate it, if they think certain things can improve, and so on. You can collect feedback through different strategies, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducting <a href=\"https:\/\/www.jotform.com\/poll-maker\/\" target=\"_blank\" rel=\"noopener\">polls<\/a> and surveys<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus groups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interview them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usability tests<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ex-customer feedback is particularly valuable for understanding why users abandon a product. Reviewing past support conversations stored in <a href=\"https:\/\/thecxlead.com\/tools\/best-cloud-based-contact-center-software\/\" target=\"_blank\" rel=\"noopener\">contact center software<\/a> can help identify patterns that lead to churn. <\/span><\/p>\n<h2><strong>Wrapping Up<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are over<\/span><a href=\"https:\/\/www.inc.com\/marc-emmer\/95-percent-of-new-products-fail-here-are-6-steps-to-make-sure-yours-dont.html#:~:text=According%20to%20Harvard%20Business%20School,year%2C%20and%2095%20percent%20fail.\"><span style=\"font-weight: 400;\"> 30,000 new products every year, and 95% of them fail<\/span><\/a><span style=\"font-weight: 400;\">. Why? Because they were not thoroughly prepared for the market. Product management has gained more importance as it involves different company areas that work together towards one common goal: to launch a successful product. It&#8217;s not only about having the best sales and marketing strategies. It is about developing a product that understands what users need and want, the best way possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical product managers are deeply involved throughout all the areas and processes of the development of the product. Although they have similar roles as traditional product managers, technical ones understand how a product is built and define if there are certain risks in what you&#8217;re building. They also are able to translate and effectively communicate highly technical explanations from the engineering departments into the English language for the rest of the team to understand. And overall, they drive your company&#8217;s vision and ensure the product meets that market needs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developing a product nowadays isn\u2019t as simple as solving (or [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[184],"class_list":["post-1605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-technical-product-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/posts\/1605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/comments?post=1605"}],"version-history":[{"count":1,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/posts\/1605\/revisions"}],"predecessor-version":[{"id":17043,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/posts\/1605\/revisions\/17043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/media\/1638"}],"wp:attachment":[{"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/media?parent=1605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/categories?post=1605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/niftypm.com\/blog\/wp-json\/wp\/v2\/tags?post=1605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}