{"id":250,"date":"2021-06-03T13:34:47","date_gmt":"2021-06-03T17:34:47","guid":{"rendered":"https:\/\/niftypm.com\/blog\/?p=250"},"modified":"2026-01-19T11:10:59","modified_gmt":"2026-01-19T16:10:59","slug":"integrations-with-third-parties","status":"publish","type":"post","link":"https:\/\/niftypm.com\/blog\/integrations-with-third-parties\/","title":{"rendered":"How to Flawlessly Ship Integrations with Third Parties"},"content":{"rendered":"

As a product manager, one way to increase functionality in your\u00a0product development process<\/a>\u00a0(and also attract new users) is to integrate your product with another product. For example, Google Calendar has an integration with Zoom, where you can instantly set up a Zoom video meeting through Google Calendar.<\/p>\n

Google Calendar benefits from the Zoom integration because it easily enables its users to set up video calls within a seamless workflow. Zoom benefits from the Google Calendar integration because its users can spin up video meetings much more quickly.<\/p>\n

Integrations are beneficial to both products. Both products gain new capabilities and new users by integrating with one another. In other words, integrations bring the best of both products to end users, and provide them with new superpowers that they didn\u2019t have before.<\/p>\n

As another example, Nifty and Zoom have an\u00a0integration with one another<\/a>\u00a0as well. Nifty, a project management and\u00a0remote collaboration software<\/a>\u00a0benefits from this because its users can easily leverage video conferencing even without a Zoom account, which means that its users can be even more effective in collaborating with one another.<\/p>\n

And, Zoom benefits because it can serve Nifty\u2019s users from a coordination and project management perspective. On top of that, Zoom can also upsell Nifty users on its Pro plan for persistent video recordings.<\/p>\n

While integrations are incredibly powerful for unlocking new functionality within your products, they require you to work with others outside of your company. That coordination challenge can be an incredibly difficult task to overcome. No matter what, you have to work with a third party to ship an integration, and working with third parties can be challenging.<\/p>\n

For example, let\u2019s say that you\u2019re a product manager for Salesforce. You might work with one of the three kinds of integrations below.<\/p>\n