{"id":300,"date":"2019-10-11T00:00:00","date_gmt":"2019-10-11T04:00:00","guid":{"rendered":"https:\/\/niftypm.com\/blog\/2019\/10\/how-iqm-uses-nifty-to-bridge-the-gap-between-product-and-engineering-teams-596a4f9adeef\/"},"modified":"2021-06-17T14:19:44","modified_gmt":"2021-06-17T18:19:44","slug":"how-iqm-uses-nifty-to-bridge-the-gap-between-product-and-engineering-teams","status":"publish","type":"post","link":"https:\/\/niftypm.com\/blog\/how-iqm-uses-nifty-to-bridge-the-gap-between-product-and-engineering-teams\/","title":{"rendered":"How IQM uses Nifty to bridge the gap between their Product and Engineering teams for 2x efficiency"},"content":{"rendered":"

IQM is an audience intelligence and media buying platform designed specifically for mobilizing political action.<\/strong><\/p>\n

Campaigns and advocacy groups rely on IQM\u2019s AI and machine-learning methodology to reach target voters and inspire action at the polls<\/em>.<\/p>\n

IQM HAS BEEN USING NIFTY SINCE DECEMBER\u00a02017<\/h4>\n

IQM has a total of 40 team members spread between their New York and India offices.<\/p>\n

The entire team\u200a\u2014\u200aProject & Product Managers, Designers & Developers, Operations & Management\u200a\u2014\u200auses Nifty on a daily basis to manage their work, projects, tasks, and to log time.<\/p>\n

Streamlining process, empowering collaboration, and monitoring product development timelines were IQM\u2019s major decision-factors when switching to Nifty.<\/p>\n

While building a platform to unite political groups with those who\u2019d respond to their message, IQM ran into communication and action issues of their own. Their product team planned and iterated on product ideas on one platform, while their engineering team managed the sprints and execution on another platform. Communication between these two arms were done on a third tool and then tied together by a twisted knot of integrations.<\/p>\n

\"Bhargav
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\u201cWe had a strained process that made true collaboration difficult. We felt like this bundle of software we were using to communicate, collaborate, and track progress made it difficult to effectively create a software of our own.\u201d<\/em><\/p>\n

–Bhargav Patel,
\nFounder and CEO of IQM<\/strong><\/p>\n

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How IQM leverages Nifty to make their teamwork 2x more efficient<\/h3>\n

Using Nifty resulted in a 100% increase in team efficiency by creating alignment between the product and engineering teams while streamlining their internal business processes.<\/p>\n