![\"Github](\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2020\/06\/Github-Nifty.png\")
<\/figure>\nCustomized Solution<\/strong><\/p>\n Integrations are an excellent way for companies at all stages, especially early on in their product roadmap, to help their customers have perfect solutions that feel customized while bringing a lot of credibility to you as their vendor. An active Github<\/a> user looking for a development or project management tool<\/a> to include in his company’s suit of services will most likely head<\/a> to the Github integration \/ partner page<\/a>\u200a\u2014\u200asince they are satisfied with Github. And are probably not transitioning off Github and are looking for an additional solution to work well in tandem and handle the parts of their workflows that are unable to be fulfilled by Github.<\/p>\n Most Github customers are using project management, <\/a>roadmapping, and collaboration tools that they select from the Github marketplace to manage anything that Github doesn\u2019t do. The customer’s end result is a solution that solves the pain points that were lacking from operating solely on GitHub.<\/p>\n Marketing Strategy<\/strong><\/p>\n Integrations can serve as a great way to market your product as well. Many times customers are looking for specific products that work well with an existing solution their team is already using, or one is simply browsing through popular marketplaces<\/a>\/app centers to check out new technologies that could make their work lives easier. Having that said, a thoughtful marketing strategy is finding ways to grow and expand your brand awareness<\/a>, and one of the outstanding moves is integrating your website into a marketplace, for example, WooCommerce Etsy Integration<\/a> can be a wise choice. On every product demo<\/a> at Nifty, our team makes sure to highlight our own internal marketplace as well as our ready-to-go Zapier template center.<\/p>\n If one of the products they use has an integration with another that would lead to a more productive workplace, <\/a>then it’s likely that the team will look deeper into the integration and see if it satisfies their needs, an interactive product demo<\/a> could facilitate this evaluation.<\/p>\n If they like what they see, there is a 30% greater chance<\/a> of them becoming paying customers. Additionally, the company that is utilizing the integrations built out generally provides an app store\/integration center that serves as a digital marketing channel for all of its partners.<\/p>\n This helps because they are providing your brand with a back-link \/ featured page along with acknowledging that your software helps their tools overall experience. Integrations tend to make up approximately 15% of signups for SaaS companies<\/a> proving they are a useful direction for a startup to allocate resources to.<\/p>\n Also through integrations companies can track where their customers come from giving the sales team a leg up for how to position a solution. A customer coming from Zoom would be treated very differently than a customer coming from Github. Marketing and analytics<\/a> integrations are a big help in providing marketing significance to a company while adding accessibility, and additional use cases.<\/p>\n Churn Preventive<\/strong><\/p>\n An important metric that every SaaS company keeps on top of mind is churn rate, and how to keep it as low as possible<\/a>. Integrations serve as an excellent way for companies to create lifetime customers by providing them a perfect, customized solution that they are unable to leave because of the value that they are leveraging. Software companies that have integration strategies tend to have around a third less churn than those that don\u2019t<\/a>, a large component of this is due to the added value customers see that prevents them from looking for alternatives.<\/p>\n Final Thoughts<\/strong><\/p>\n![\"\"](\"https:\/\/niftypm.com\/blog\/wp-content\/uploads\/2020\/06\/Marketing-Strategy.jpg\")
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