{"id":460,"date":"2021-02-26T00:00:00","date_gmt":"2021-02-26T05:00:00","guid":{"rendered":"https:\/\/niftypm.com\/blog\/2021\/02\/best-ways-to-manage-your-content-marketing-calendar-aad034916271\/"},"modified":"2025-08-11T03:38:27","modified_gmt":"2025-08-11T07:38:27","slug":"best-ways-to-manage-your-content-marketing-calendar","status":"publish","type":"post","link":"https:\/\/niftypm.com\/blog\/best-ways-to-manage-your-content-marketing-calendar\/","title":{"rendered":"Best ways to manage your content marketing calendar"},"content":{"rendered":"

Content marketing does plenty for your organization. It pushes your site higher in the search engine ranks, pulls in traffic, educates and builds trust with your readers, and hopefully leads to them buying from you (and staying loyal into the future). But there are plenty of moving parts involved with producing just one perfect piece of content\u200a\u2014\u200alet alone several in a week. This is where a content calendar comes in handy.<\/p>\n

Your content calendar can be as simple or complex as you need. Whether you use spreadsheet software or a project management platform like Nifty, content calendars make content production smooth.<\/p>\n

Building and managing a content calendar takes some commitment, though. To help you out, we\u2019ve written a list of ways you can better manage one.<\/p>\n

But first, let\u2019s review the benefits of using a content calendar.<\/em><\/p>\n

Benefits of using a content\u00a0calendar<\/h2>\n

Keeps you organized<\/h3>\n

Most obviously, a content calendar keeps you organized.<\/p>\n

Instead of jotting down your ideas on post-it notes that inevitably disappear, you can have your entire strategy laid out in front of you. All it takes is a simple glance to see what kinds of content you have ahead and where it fits into the overall strategy.<\/p>\n

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Also, a content calendar helps you stay focused on the content you need to produce. It reduces your likelihood of getting distracted by other ideas.<\/p>\n

Lets you plan\u00a0ahead<\/h3>\n

A content calendar lets you plan ahead in a number of ways.<\/p>\n

For one, you can create organized, thematic\u00a0content marketing campaigns by determining what topics you\u2019ll cover and then plugging individual content pieces into spots on the calendar.<\/span><\/p>\n

Planning ahead also makes it easier to allocate sufficient time for each piece and simplifies the process of repurposing and recycling content<\/a>.<\/p>\n

Yet, at the same time, a good content calendar leaves room in between planned pieces for spontaneous content opportunities.<\/p>\n

For example, if current events affect your industry in the future, your content calendar should allow you to write content around those events.<\/p>\n

Additionally, if you\u2019re tracking SEO metrics<\/a>, you can see what performs best and use that to inform future content.<\/p>\n

Keeps your audience engaged with\u00a0you<\/h3>\n

Winging your content production can<\/em> work, mostly in the earliest stages of a business. But it\u2019s highly ineffective and not recommended.<\/p>\n

An inconsistent publishing schedule can turn off readers, as they don\u2019t know when to expect a new post. You won\u2019t be able to \u201ccondition\u201d them to visit your website at a regular time and date, either.<\/p>\n

Additionally, you might publish content covering topics you already discussed, or you may publish several pieces of the same content type at once. In order to engage your audience, it is recommended to use interesting popular photos<\/a> to draw attention and create a visual memory of your content<\/p>\n

A content marketing calendar lets you pick and plan out the most critical topics for your audience and then publish them at consistent intervals for maximum engagement<\/a>. You\u2019ll \u201ctrain\u201d your readers to expect content from you at a regular time and to consume it.<\/p>\n

Aligns your organization<\/h3>\n

Several teams across your organization use your content in some form or another.<\/p>\n

For example, sales reps are on the frontlines, hearing customer pain points regularly. They can inform the marketing department about key pain points to address in future content marketing efforts.<\/p>\n

A content calendar keeps everyone on the same page\u200a\u2014\u200aincluding copywriters, salespeople, and management.<\/p>\n

Back to the previous example: salespeople can suggest content ideas<\/a> for the calendar in case they have insight into what the customer would find valuable. The marketing team can then see where these new ideas might fit into the overall strategy.<\/p>\n

If you find a content calendar tool that facilitates these discussions, it\u2019ll only enhance this type of collaboration.<\/p>\n

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Another example would be management. Managers can look at planned content and see how it fits into the organization\u2019s overall marketing strategy<\/a>.<\/p>\n

Tips on managing your content marketing calendar<\/h2>\n

1. Standardize your content publishing process<\/h3>\n

First of all, you want to standardize your content creation process<\/a> if you haven\u2019t done so yet. Without a standard operating procedure<\/a> for content creation, people don\u2019t know their roles as well.<\/p>\n

Also, everyone does things a bit differently, absent of a standard process. This leads to inefficiencies.<\/p>\n

To build your process, talk with your employees about how they currently work on content.<\/p>\n

Then, look for inefficiencies, redundancies, and similar occurrences that slow down content creation.<\/p>\n

From there, you can build a new, standardized content creation process partially out of these processes. In doing so, it\u2019s easier for your team members to buy into and adapt to the new process.<\/p>\n

2. Pick one person to manage the\u00a0calendar<\/h3>\n

Once you create your calendar, you need to appoint someone to manage and oversee it. Without someone taking responsibility for it, it becomes easy to fall behind on content, fail to follow the content creation process, or make other mistakes.<\/p>\n

You can do this yourself if you\u2019d like. However, you can also hand it off to someone on the marketing team.\u00a0 At Nifty, we have a designated team member who manages our company’s social media content calendar<\/a>, and Facebook comment moderation<\/a> to ensure our customers and followers have a next-level experience in every way they choose to engage with our brand.<\/p>\n

Regardless, make sure to have a backup calendar manager in case your main calendar manager is out sick or on vacation.<\/p>\n

Additionally, consider utilizing a robust\u00a0social media management tool<\/a>\u00a0to streamline your online presence and engagement.<\/p>\n

3. Track content status throughout the content creation\u00a0process<\/h3>\n

Perhaps the most important status to track in terms of your content is whether or not a piece of content was published.<\/p>\n

However, it\u2019s best to track each content piec<\/a>e along every stage of your content creation process.<\/p>\n

For example, at a minimum, most content creation processes have phases for outlining, drafting, revisions\/edits, and publishing.<\/p>\n

You can create a due date and status for each of these milestones. This makes it easy to adapt to changing circumstances, reallocate resources as necessary, and assign team members to the correct tasks.<\/p>\n

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You should fill in details for how to complete these phases, too, so team members know exactly what to do.<\/p>\n

For example, if you use Grammarly<\/a> to polish your content pieces, you could write \u201cedit and proofread piece in Grammarly or with add-on<\/a>, must have at least X content score\u201d on your revisions\/edits phase. (<\/span>Note:<\/b> content scoring is available only with Grammarly Premium. It’s Not too expensive, but definitely not something that a startup should be splurging on in the early days luckily, at Nifty, we have a <\/span>Grammarly discount for students<\/span><\/a> available with the link).<\/span><\/p>\n

Adding these details to your content phases leaves little question as to what the team member is supposed to do.<\/p>\n

3. Consider allowing guest\u00a0posts<\/h3>\n

Guest posts are simply blog posts written by an expert in your industry that isn\u2019t affiliated with your company.<\/p>\n

This type of content is an excellent way to supplement your efforts and fill gaps in your calendar. If you\u2019re struggling to find content ideas, the guest poster will have you covered.<\/p>\n

Benefits go beyond filling content gaps, though.<\/p>\n

When guest experts write posts on your blog<\/a>, your audience gets a new perspective on the topics you cover. Even if they love your content, this can offer them a nice change of pace.<\/p>\n

Additionally, you can grow your target audience or target new sub-niches with guest posts.<\/p>\n

Most experts doing guest posts have their own audiences. When the expert guest posts<\/a> on your blog, they\u2019ll send their audience over to read it. You\u2019ll gain traffic to your site, helping SEO\u200a\u2014\u200anot to mention that some of those new readers might stick around and even buy from you down the line. Additionally, In addition, you can also hire an SEO agency<\/a> to do all the work for you more professionally.<\/p>\n

If you\u2019re opening your blog up to guest posts, set guest posting guidelines. Your guest blogger might have their own voice and style, but they should still adhere to the brand image<\/a> your audience is used to.<\/p>\n

4. Track content\u00a0metrics<\/h3>\n

A content calendar\u2019s primary use is planning and publishing content on time.<\/p>\n

But its usefulness doesn\u2019t stop at scheduling and publishing<\/a>.<\/p>\n

You can track various metrics relevant to your content, such as<\/p>\n