7 Best Marketing Project Management Software (User Validated)

Looking for the best marketing project management software?

Welcome to the club. With diverse viewpoints and overwhelming (as well as contradictory) information available online, identifying the best project management software for a marketing agency can be challenging.

To make things easier for you, we have rounded up the 7 best marketing project management software you can consider in your pros and cons list, and make an informed choice. Let’s get going.

Why Do You Need a Marketing Project Management Software?

Project management is a domain that requires a conceptual application of the human mind. It demands project managers leverage their intuition, skills, and expertise to pave the way for winning projects. The marketing project management process is a structured methodology consisting of distinct phases and steps. So, why, then, would project managers need marketing project management software? The research available paints a compelling picture:

• Lower costs and other benefits: According to research, implementing flexible project management technologies and tools for marketing activities can reduce project costs by 35% on average. It also improves the company’s ability to:
• Respond to changing customer requirements
• Create additional value for the customer
• Increase the effectiveness of communication between various functional departments and teams
• Ensure compliance with the requirements of advertisers and accelerate campaign execution
• Boost performance effectiveness and measure key performance indicators
• Manage tasks as well as streamline the workflow processes and systems
• Plan, collaborate, track, and execute the seamless delivery of marketing projects, tasks, and campaigns
• Skyrocketing growth: As per another estimate, the digital marketing software market is expected to reach USD 264.15 billion by 2030. Constant advancements in technology and changing customer needs are fueling this growth.

The takeaway: Clearly, companies that don’t leverage the right technology will be at a decided disadvantage.

7 Best Marketing Project Management Software to Look Out For in 2024 (and Beyond)

1. Nifty

Nifty is an outstanding choice for marketing project management due to its tailored features, intuitive design, and affordability, making it an ideal platform for marketing teams to manage marketing campaigns of all sizes.

Here’s why Nifty stands out as the best marketing project management software:

1. Centralized Collaboration: Marketing projects often require close collaboration between multiple stakeholders, from creative teams to analytics and external partners. Nifty’s built-in Discussions and Team Chats bring all communication into one place, ensuring a centralized, collaborative workspace where ideas and updates can be shared instantly.
2. Visual Project Tracking with Milestones: Nifty’s Milestones feature allows marketing teams to track campaign phases visually, making it easy to gauge project progress at a glance. With automated milestone tracking based on task completions, marketing teams can manage multi-channel campaigns or product launches with real-time visibility into each stage of their project.
3. Document Management for Content Creation: Marketing teams produce a variety of content types. With Nifty, teams can create, edit, and store documents within the platform, seamlessly integrating with Google Docs as needed. This enables marketers to draft, revise, and finalize campaign materials without leaving the project space.
4. Integrations for Efficiency: Nifty integrates with popular tools like Slack, Google Workspace, Zoom, and even social media platforms, allowing marketing teams to streamline workflows without switching between apps. Nifty’s open API also supports custom integrations, making it easy for teams to sync with their favorite marketing and analytics tools.
5. Time and Budget Tracking: Marketing campaigns often come with strict budgets and deadlines. Nifty’s time tracking and budget management features help teams keep their projects within scope and ensure efficient resource allocation. This transparency enhances accountability and helps prevent budget overruns.
6. Affordable, Scalable Pricing: Nifty’s flexible pricing and free forever plan offer a great entry point for small marketing teams, while premium plans provide scalability for larger teams or complex campaigns. Compared to alternatives, Nifty offers excellent value, ensuring both feature richness and affordability.

For marketers who need to manage content, collaborate on campaigns, and optimize workflows efficiently, Nifty provides an all-in-one solution tailored to their needs.

Pricing:

• Free: $0 (This plan is the best to get you started)
• Personal: $7 per month, billed annually
• Pro: $10 per month, billed annually
• Business: $16 per month, billed annually

Why Nifty is a good project management software for marketing needs:

“Great work manager, improving workflow and efficiency.” – G2 review

“An easy and complete project management SaaS that doesn’t try to be everything! Nifty is helping us stay organized, keep at the top knowing what, when, who, how everything happens.” – Capterra review

“It’s like Trello, Basecamp, and Glip were all merged into one!” – TrustRadius user review

✨ Ready to elevate your marketing project management?
Try Nifty for Free

2. Asana

Asana is a marketing project management software that helps plan, organize, and execute marketing campaigns and activities from start to finish. Whether you want to guide your marketing and creative teams or streamline the key marketing processes, Asana can help create a robust marketing strategy.

Pros:

• Simple, user-friendly, and most interactive task management tool
• Offers shared calendar sync feature
• Makes planning, task assignment, tracking, and registering easier
• Useful tool for recurring project task management system
• Helps drive portfolio management easily

Cons:

• Does not allow you to engage in native time tracking
• You can access Gantt chart only via an add-on
• Does not offer mind maps
• Comes with a learning curve and has user minimums

Check out: Asana alternative

Pricing:

• Basic: Free
• Premium: $10.99 per user per month
• Business: $24.99 per user per month

Why the Asana tool made it to the list:

“Asana is an incredibly user-friendly, easy on the eyes, and much-needed organizational tool. Brilliant. Loved it from day one and will continue to use it. Have used almost all of the major cloud-based ‘Project Planning/Organizational Platforms’ out there, and this is definitely the one for me.” – Capterra review

“Asana is the very best UI in the game – allowing you all the different sorts of ways to track work – Kanban Style, task list, calendar view, even does some resource management and goal trees if you’re a leader of teams.” – G2 review

3. ClickUp

Think of ClickUp as an all-in-one productivity platform that allows you to manage tasks, campaigns, docs, and clients seamlessly. A marketing project manager can leverage ClickUp to manage marketing campaigns, analyze data, report on performance, and lead teams effectively. You can use Docs, Whiteboards, Chat, Goals, and more to get your team organized and working together.

Pros:

• Offers a beautiful and visual dashboard
• Customizable
• Highly customizable Kanban & Gantt Views

Cons:

• Offers only 100MB of storage on Free Plan
• You can’t export dashboards

Pricing:

• Offers a free plan
• Unlimited: $5 per member per month
• Business: $12 per member per month
• Business Plus: $19 per member per month

Why we have featured the ClickUp tool:

“ClickUp is a great tool for internal project management. It is very easy to use and quite resourceful. You can easily assign tasks to team members. The checklist function allows for the tasks to be broken down into important details. In comparison to other competitor products, ClickUp is an absolute pleasure to work with. All the functionalities are straightforward and require very little training to use.” – G2 review.

“Overall, ClickUp is the one-stop shop for all things related to task, time, and project management. Our company doesn’t have to go out and get a tool for time management in addition to project management. Nope, everything is all bundled into one large system, and it makes it so much easier to become familiar with.” – Capterra review

4. Monday.com

Monday is the best tool for collaborating and managing campaigns. It is particularly beneficial for marketing project managers who specialize in managing marketing campaigns across various channels like email and social media. The Monday Marketing solution allows you to leverage a shared workspace where all the work is centralized. You can use customizable tables to track campaigns, social media calendars, etc. You can also customize the workflows and manage high volumes of work. It also allows you to easily integrate with other work tools like Gmail, messaging apps, etc.

Pros:

• Helps you visualize data easily
• Allows you to identify bottlenecks in real-time
• Helps optimize the campaign spend
• Boosts visibility across teams
• Helps drive agile and scalable processes

Cons:

• There are no calendar or recurring tasks
• This tool is expensive
• You don’t have subtasks or slash commands

Pricing:

• Free trial available
• Standard: $10 per seat per month
• Pro: $16 per seat per month
• Enterprise: Quote available on request

Why Monday.com is worth a shot:

“Monday.com is like excel spreadsheets on steroids. Anything you wish you could do with spreadsheets is possible on Monday.com and intuitive as well. Organize, systematize, automate, and save tons of time with Monday.com.” – G2 review.

“Easy to use as pie: I am an entrepreneur, and I use monday.com to manage my online product launches and social media campaigns. monday.com makes complicated projects and timelines easy to prioritize and see through, and I just love ticking off tasks like in the old days from my paper to-do list.” – Trust Radius review

5. Basecamp

Basecamp is one of the best collaboration tools that allow your marketing team to work and communicate together. This tool empowers you to track tasks, deadlines, announcements, files, and discussions at the click of a button.

Pros:

• Basecamp comes with the same pricing, irrespective of the number of users
• Offers unlimited users and tasks

Cons:

• Offers limited features
• Does not offer time tracking or analytics features
• The project dashboard is not great to look at

Pricing:

• From $99 per month

Why the Basecamp tool is great for project managers:

“With Basecamp, managing web design projects and everything related to them becomes so much easier. The Basecamp platform is so intuitive and easy to use that even someone without any training can jump right into managing projects. The best thing about Basecamp is that it has web and mobile integrations, meaning you can use this tool no matter the device.” – G2 review.

“With Basecamp, we have been able to finish significant projects while facilitating straightforward communication with staff and volunteers. It’s excellent to work together on original concepts and offer feedback when assignments are turned in.” – Capterra review.

6. Jira

JIRA is one of the best project management tools for organizing issues, assigning work, and following team activities. Its new mobile interface lets your team do the job on the fly.

Pros:

• Highly-customizable platform
• Issues real-time alerts as needed
• Offers plenty of integrations such as Dropbox
• Provides text and email notifications

Cons:

• It is extremely complicated and difficult to set up

Pricing:

• Development: Starts at $20 per month for 10 users
• Service Desk: $20 a month for 10 users
• Projects: Starts at $10 a month for 10 users

Why Jira is a great tool for project management:

“I mostly liked the idea of tracking EPICS and user stories of a project. It has the best features like tracking the progress, assigning to respective team members, and defining various metrics. It has a good feature of the dashboard where overall team items can be displayed and a feature to apply filters on a number of intake tickets present in the development team.” – G2 review

“I’ve been using Atlassian products, JIRA in particular, for over 12 years. It’s come a long way in this span in terms of advanced functionality and additional configurable content, and it’s consistently proven itself as a market leader in project and task management services. JIRA reporting, dashboard, task tracking, and project development activities are comprehensively impressively designed, easy to use, and highly collaborative for internal teams.” – Capterra review

7. Wrike

If you want a tool that provides 360-degree visibility across your campaigns, Wrike is the perfect marketing project management tool for you.

Pros:

• Offers end-to-end visibility and helps engage in monitoring social channels, track results, and communicate effectively
• Allows real-time commenting and notifications alerts, live editing, dynamic reports, and more
• Offers quick performance insights
• Promotes inter-departmental collaboration across teams

Cons:

• It is a complex tool to use with a learning curve involved
• It has a poor interface
• Customer service can be better

Pricing:

• Free plan available
• Professional: $9.80 per user per month
• Business: $24.80 per user per month
• Enterprise: Quote available on request

What is Wrike’s USPs?

“It makes a good checklist of things I need to do if you add the chrome plug-in as a companion. I see what gets assigned. I LOVE when you reference another Wrike, you can see the status of it in the description of another. Very handy! Conveniently, Wrike contains a few forms of automation that lift some repetition from your workload.” – G2 review.

“Wrike makes project management effortless once it is integrated as per the organization or your team’s objectives. It manages a large number of users and complex workflows easily. Notifications and dashboard management is highly customizable to suit your daily workflow and gives a fair sense of ease in day-to-day operability.” – Capterra review.

Wrapping Up

In essence, here’s a quick run-through of what comprises to be the best marketing project management software, in our humble opinion. A robust tool should empower project managers to:

• Manage tasks, projects, and campaigns easily and on the go.
• Run the marketing department as smoothly and collaboratively as possible.
• Offer a crystal-clear project overview and boost the visibility of the project status.
• Offer state-of-the-art features such as sharing drafts and alerts easily, providing customized workflows, offering actionable and insightful marketing reports, and driving a simplified review and approval process.

When selecting the best free project management software for marketing, factor in the suggestions outlined above, do your homework, try a demo of the product, think about your industry and business use case, and make a winning (and informed) choice.