15 Best CRM Software Examples That Help Businesses Close More Deals

Sales teams today face a tougher audience than ever.

Buyers have become more selective, with 44% saying they’ll reject a pitch if the salesperson hasn’t researched their needs.

On top of that, 33% cite excessive follow-ups as a dealbreaker. It’s not just about selling anymore— it’s about building genuine relationships. This is where CRM software comes into play. CRM tools make it easier for businesses to provide personalized, timely communication by organizing customer data, tracking interactions, and automating tasks. Additionally, gathering and acting on customer feedback is crucial for enhancing customer relationships and satisfaction.

In fact, companies using CRM report a 29% increase in sales and higher customer satisfaction.

In this blog, we’ll walk through some CRM software examples and real-world use cases that show how different businesses use these tools to boost performance and customer loyalty.

What is Customer Relationship Management (CRM) Software?

Definition of CRM Software

Customer Relationship Management (CRM) software is a powerful tool designed to help businesses manage all interactions with customers and prospects. It serves as a technology backbone for managing all your company’s relationships and interactions with customers and potential customers. CRM software includes features that streamline everything from lead nurturing and pipeline management to marketing automation and analytics. By centralizing customer data and automating routine tasks, CRM software enables businesses to focus on building stronger customer relationships and driving growth.

Importance of CRM Software in Customer Interactions

CRM software plays a crucial role in enhancing customer interactions. It helps businesses keep track of customer interactions and preferences, enabling them to provide better and more personalized customer service. By organizing customer data and automating follow-ups, CRM software ensures that no customer interaction falls through the cracks. This leads to improved customer satisfaction, increased customer retention, and ultimately, business growth. Sales and marketing teams can move items directly into a CRM workflow, ensuring that tasks are completed efficiently and effectively.

Benefits of Using CRM Software in Customer Relationships

The benefits of using CRM software in managing customer relationships are manifold:

• Improved Customer Satisfaction: CRM software helps businesses understand their customers’ needs and preferences, allowing them to provide personalized service that meets those needs.
• Increased Customer Retention: By delivering excellent customer service, businesses can foster loyalty and retain customers over the long term.
• Enhanced Customer Engagement: CRM software enables businesses to engage with customers through multiple channels, including social media, email, and phone, ensuring consistent and meaningful interactions.
• Better Sales Forecasting: With accurate sales forecasting capabilities, CRM software allows businesses to make informed decisions and plan effectively.
• Improved Marketing Efforts: CRM software helps businesses manage their marketing campaigns and track their effectiveness, leading to more targeted and successful marketing efforts.

Types of Customer Relationship Management Software

Customer relationship management systems come in different types, each designed to address specific business needs and highlight their unique features.

Here’s a quick breakdown of the main types:

• Operational CRM: Automates core processes like sales, marketing, and customer service to improve efficiency.
• Analytical CRM: Analyzes customer data to help businesses make informed decisions and improve strategies.
• Collaborative CRM: Enables different departments to share customer information, ensuring better coordination and customer experience.
• Industry-Specific CRMs: Customized solutions built for sectors like healthcare, real estate, and e-commerce to address unique industry challenges.

Collaborative CRM System

A collaborative CRM system is designed to align business activities and facilitate seamless collaboration between marketing, customer support, and sales teams. By making it easy for different departments to share customer data, a collaborative CRM system ensures that everyone is on the same page when it comes to managing customer relationships. This holistic approach to customer relationships helps businesses provide a more cohesive and personalized customer experience, ultimately driving customer satisfaction and loyalty.

Operational CRM System

An operational CRM system focuses on streamlining business operations, customer interactions, sales, and marketing processes all in one place. These systems are the most common type of CRM because they are used by companies aiming to understand and nurture users at every point in the customer lifecycle. By automating routine tasks and providing a centralized platform for managing customer interactions, operational CRM systems help businesses improve efficiency, enhance customer service, and drive growth.

CRM Software Comparison

When choosing a CRM, it’s essential to compare its core features, use cases, and target audiences.

Here’s a quick comparison of some top CRM software options to help you find the best fit for your business needs:

CRM Software	Primary Use Case	Best For
Nifty	Project management, task tracking, and collaboration	Teams seeking an all-in-one productivity and CRM solution
HubSpot CRM	Marketing automation, sales tracking, and customer support	Small to mid-sized businesses wanting a free, scalable CRM
Pipedrive	Sales pipeline visualization and automation	Sales-focused teams looking to streamline deal tracking
Freshsales	AI-powered lead scoring and customer insights	Growing businesses needing smarter lead management
Keap (Infusionsoft)	Marketing and sales automation for small businesses	Entrepreneurs and small teams prioritizing automation
Microsoft Dynamics 365	Enterprise-level CRM with AI and data integration	Large enterprises needing advanced analytics and customization
Oracle NetSuite CRM	CRM with ERP integration for full business visibility	Companies wanting a unified view of customers and operations
SAP CRM	Customer data and experience management	Enterprises seeking personalized marketing and service tools
Bitrix24	CRM with built-in communication and collaboration tools	Small to medium businesses needing a free, all-in-one platform
Zoho CRM	Customizable CRM with AI-driven insights	Small businesses looking for a budget-friendly, adaptable solution
Shopify CRM (via integrations)	CRM integrations for e-commerce stores	Online retailers needing personalized customer engagement
BigCommerce CRM	CRM integration for e-commerce operations	E-commerce brands seeking omnichannel sales management
Drip	Email marketing automation for online stores	E-commerce businesses focused on lifecycle email marketing

15 Best CRM Software Examples

CRM software isn’t one-size-fits-all. Different tools offer distinct features to help businesses manage customer relationships more effectively.

Here’s a look at some of the best CRM software examples, starting with Nifty— a platform known for its simplicity and powerful functionality.

1. Nifty (The All-in-One CRM for Seamless Team Collaboration)

Nifty stands out as a CRM that goes beyond basic contact management. It combines task management, goal tracking, time tracking, and real-time communication in a single interface, reducing the need to juggle multiple tools. Its intuitive design makes it easy for teams to collaborate without friction, while automation ensures smoother workflows.

Nifty isn’t just about managing customer relationships — it’s about simplifying operations and aligning teams toward shared goals. Whether you’re overseeing client projects or tracking sales, Nifty’s flexibility adapts to your business needs, making it a versatile and efficient solution.

Best Features

• Unified Workspace: Combine tasks, discussions, documents, and milestones into one platform.
• Goal-Oriented Roadmaps: Set goals with visual timelines and track progress automatically as tasks are completed.
• Time Tracking and Reporting: Monitor time spent on tasks for better resource management.
• Automated Workflows: Use custom rules to streamline repetitive tasks.
• Seamless Integrations: Integrate with tools like Asana, Jira, and Google Docs for a more connected experience.
• Customizable Forms: Capture and organize customer information with ease.

Pricing

• Free forever
• Starter: $39/month
• Pro: $79/month
• Business: $124/month
• Unlimited: $399/month

Best For

Teams looking for a single platform to manage projects, communication, and client relationships without switching between multiple tools.

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2. HubSpot CRM (Smart CRM for Growing Businesses)

HubSpot CRM is a versatile platform that connects marketing, sales, and customer service teams through a single database. Its intuitive interface makes it easy for businesses to track customer interactions, automate tasks, and generate insightful reports without complex setups.

What sets HubSpot apart is its free plan, which offers robust features that many competitors charge for. From scheduling meetings to tracking sales pipelines, HubSpot ensures teams stay productive and customers feel valued. As your business grows, you can scale with its advanced tools, making it a reliable, future-proof CRM solution.

Best Features

• Unified Customer Insights: Centralize customer data across teams, ensuring better collaboration and personalized communication.
• Automated Sales Processes: Automate follow-ups, meeting scheduling, and email tracking, reducing manual work.
• Advanced Reporting Tools: Get real-time dashboards to track performance, sales activities, and customer interactions.
• Scalable with Integrations: Get over 1,500 integrations, including LinkedIn, Jira, and Microsoft Teams.

Pricing

• Free forever
• Starter: $15/month per seat
• Professional: $90/month per seat
• Enterprise: $150/month per seat

Best For

Small to mid-sized businesses looking for a user-friendly CRM with powerful free features and scalable growth options.

3. Salesforce (The World’s #1 CRM for Scalable Growth)

Salesforce is a powerhouse in the CRM industry, known for its flexibility, scalability, and advanced AI capabilities. With Salesforce Customer 360, businesses can connect sales, marketing, service, and commerce data on one platform, providing a unified view of every customer interaction.

Its AI-powered insights help teams forecast more accurately, automate repetitive tasks, and deliver personalized customer experiences. Salesforce provides a complete ecosystem designed to grow with your business, whether you’re a startup or a global enterprise.

Best Features

• AI-Powered Insights: Einstein AI provides predictive analytics and sales forecasts to help teams close deals faster.
• 360-Degree Customer View: Unify data from different departments to create a seamless customer experience.
• Customizable Workflows: Allow businesses to automate processes and tailor the CRM to their needs.
• Extensive App Integration: Integrate with thousands of apps through AppExchange, from Slack to Jira.

Pricing

• Starter Suite: $25/month per user
• Pro Suite: $100/month per user
• Enterprise: $165/month per user
• Unlimited: $330/month per user
• Einstein 1 Sales: $500/month per user

Best For

Large enterprises and growing businesses that need a customizable CRM with powerful AI-driven insights and extensive integrations.

Best CRM for Small Businesses

Small businesses need CRM software to simplify processes, improve customer relationships, and scale efficiently without overwhelming resources.

Here are two excellent options designed specifically to meet the needs of growing businesses:

4. Pipedrive (Streamlined CRM Built for Sales Success)

Pipedrive is a sales-focused CRM designed to help small businesses track leads, manage deals, and automate tasks effortlessly. Its intuitive, kanban-style dashboard gives users a clear view of their sales pipeline, while AI-powered tools provide actionable insights. Additionally, Pipedrive helps analyze customer interactions to gain actionable insights, enabling personalized interactions and identifying trends that drive better decision-making.

Pipedrive stands out with its simplicity and effectiveness, making it ideal for teams that want to spend more time closing deals and less time on manual data entry.

Best Features

• Visual Sales Pipeline: Track leads and deals with a customizable, drag-and-drop interface.
• AI-Powered Sales Assistant: Get personalized suggestions and insights to prioritize the right leads.
• Automation for Repetitive Tasks: Automate follow-ups, email sequences, and activity reminders.
• Seamless Integrations: Connect with over 400 apps, including Slack, Zoom, and Google Workspace.

Pricing

• Essential: $14/month per seat
• Advanced: $24/month per seat
• Professional: $49/month per seat
• Power: $59/month per seat
• Enterprise: $79/month per seat

Best For: Small sales teams that want a simple, visual CRM to streamline their sales process and improve lead conversion.

5. Freshsales (AI-Powered CRM with Marketing Automation for Smarter Sales)

Freshsales offers a robust, AI-driven CRM designed to help small businesses close deals faster. Its Freddy AI feature assists with lead scoring, forecasting, and personalized customer interactions.

The platform also integrates sales and marketing efforts into a single interface, giving teams a complete view of each customer’s journey. With its user-friendly design and advanced automation, Freshsales is perfect for small businesses that are ready to scale.

Best Features

• AI-Powered Lead Scoring: Freddy AI identifies the most promising leads based on behavior and engagement.
• 360-Degree Customer View: Consolidate customer data from different channels for better interactions.
• Sales Automation: Automate email sequences, follow-ups, and task assignments to save time.
• Built-In Communication Tools: Get a wide range of communication tools, including phone, email, and chat functionalities within the CRM.

Pricing

• Free forever
• Growth: $15/user/month
• Pro: $50/user/month
• Enterprise: $75/user/month

Best For

Small businesses looking for an AI-driven CRM with sales and marketing capabilities in one place.

6. Keap (Infusionsoft) – Automation-Driven CRM for Small Businesses

Keap, formerly Infusionsoft, is a CRM built to automate repetitive tasks and streamline customer interactions for small businesses. Its drag-and-drop automation builder makes it easy to set up marketing campaigns, follow-up sequences, and sales processes without technical expertise.

Keap combines CRM, email marketing, and payment tools into one platform, helping businesses nurture leads and increase revenue with less manual effort.

Best Features

• Easy Automation Builder: Automate follow-ups, appointment scheduling, and payment reminders with a simple drag-and-drop interface.
• All-in-One Platform: Combine CRM, email marketing, invoicing, and e-commerce features in one tool.
• Customizable Sales Pipelines: Track leads and deals with customizable pipeline stages to match your business workflow.
• Built-In Payment Processing: Accept payments directly through invoices, simplifying billing.

Pricing

• Pro: $249/month (billed annually)

Best For

Small businesses looking to automate their marketing, sales, and operational tasks without juggling multiple tools.

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Best CRM for Enterprises

Enterprise businesses need robust CRM solutions that can handle complex processes, large datasets, and cross-departmental collaboration. The right CRM helps streamline operations, improve customer engagement, and support scalable growth.

Here are three top choices for enterprises:

7. Microsoft Dynamics 365 (AI-Powered CRM for Enterprise Efficiency)

Microsoft Dynamics 365 is a comprehensive CRM that empowers enterprises to unify their sales, marketing, and customer service teams.

It integrates seamlessly with Microsoft 365 and Teams, providing a familiar interface for better collaboration. The platform uses advanced AI tools like Copilot to analyze customer data, forecast trends, and automate routine tasks.

Dynamics 365 also offers real-time dashboards and customizable workflows, making it adaptable to various industries. Its scalability and extensive integration capabilities make it a top choice for large businesses looking to improve operational efficiency and enhance customer relationships.

Best Features

• AI-Powered Copilot: Get insights, automates tasks, and assists with content generation.
• Centralized Data Hub: Connect and analyze data from various sources for better decision-making.
• Seamless Collaboration: Integrate with Microsoft Teams for real-time communication and productivity.
• Flexible Customization: Adapt processes to unique business needs with low-code tools.

Pricing

• Sales Professional: $65/month per user
• Sales Enterprise: $105/month per user
• Sales Premium: $150/month per user
• Microsoft Relationship Sales: Custom pricing

Best For

Large enterprises needing a customizable, AI-driven CRM that integrates with Microsoft’s productivity tools.

8. Oracle NetSuite CRM (Unified CRM with ERP Integration)

Oracle NetSuite CRM provides a 360-degree view of customers by connecting sales, marketing, and support functions within a single platform.

It seamlessly integrates with NetSuite’s ERP system, ensuring smooth data flow across different departments. The CRM offers tools for lead tracking, sales forecasting, and marketing automation, helping businesses manage customer relationships more effectively.

With its customizable dashboards and detailed reporting, teams can monitor performance and identify opportunities in real time. NetSuite’s CRM is particularly useful for companies that need to bridge the gap between front-office and back-office operations to support sustainable, long-term growth.

Best Features

• 360-degree Customer View: Consolidate interactions across sales, marketing, and support teams.
• Seamless ERP Integration: Sync with NetSuite’s ERP for better financial and operational oversight.
• Advanced Sales Forecasting: Get real-time forecasts to optimize sales strategies.
• Automated Marketing Campaigns: Streamline email, social, and web marketing efforts.

Pricing

• Custom pricing based on business needs.

Best For

Enterprises seeking a CRM that integrates with ERP for better operational efficiency.

9. SAP CRM (Intelligent CRM for Data-Driven Enterprises)

Through data-driven insights and AI-powered automation, SAP CRM helps enterprises build stronger customer relationships. The platform unifies sales, marketing, and service teams, giving them a complete view of customer interactions. Its advanced analytics tools help businesses identify trends, forecast demand, and personalize marketing efforts.

SAP’s omnichannel capabilities ensure consistent communication across email, social media, and web platforms. With its seamless integration into SAP’s ERP system, the CRM allows for more efficient process management and better customer experiences.

Best Features

• AI-Powered Insights: Analyze customer behavior to predict needs and personalize experiences.
• Omnichannel Engagement: Connect with customers across email, web, phone, and social channels.
• Seamless ERP Integration: Integrate with SAP’s ERP for a unified business platform.
• Customizable Marketing Automation: Automate and optimize campaigns for better ROI.

Pricing

• Custom pricing based on business requirements.

Best For

Enterprises looking to deliver personalized customer experiences with advanced analytics and seamless ERP integration.

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Best Free CRM Software

A free CRM plan is a great way to test the waters without financial commitment if you’re just starting. Free CRMs provide essential features like contact management, task tracking, and communication tools to help you organize and grow your business.

Here are three top choices:

10. HubSpot CRM (Free Plan) – The Go-To Free CRM for Beginners

HubSpot CRM is a popular choice for small businesses seeking a user-friendly, no-cost solution. Its free plan includes tools for contact management, email marketing, and live chat, making it easy to get started with minimal setup. As your business grows, you can seamlessly upgrade to access more advanced features.

Best Features

• Unlimited Contacts: Store up to 1,000,000 contacts without any fees.
• Email Marketing & Tracking: Track email opens and clicks, with access to customizable templates.
• Sales Pipeline Management: Visualize your sales pipeline and track deals effortlessly.
• Live Chat & Chatbots: Engage with website visitors in real time and automate responses.

Pricing

• Free (with optional upgrades available)

Best For

Startups and small businesses that need a straightforward CRM with essential features at no cost.

11. Bitrix24 (Feature-Packed CRM for Growing Teams)

Bitrix24 is a complete business workspace that simplifies communication, task management, and sales. Its free plan includes tools for contact management, project tracking, and sales automation, making it ideal for growing teams.

Bitrix24’s CRM lets businesses manage customer interactions, track leads, and automate workflows without switching platforms. With built-in communication features like video calls and group chats, collaboration becomes effortless.

The platform also supports website building and marketing tools, providing a well-rounded solution for small businesses looking to stay organized and productive while keeping costs low.

Best Features

• CRM & Sales Automation: Track leads, automate tasks, and manage deals within a single dashboard.
• Task & Project Management: Assign tasks, monitor deadlines, and collaborate easily.
• Communication Hub: Get a wide range of features, including video calls, group chats, and client messaging tools.
• Customizable Pipelines: Adapt the CRM to fit your sales processes and customer journeys.

Pricing

• Free for unlimited users (with paid plans starting at $49/month).

Best For

Small businesses that need more than just a CRM, including task and project management tools.

12. Zoho CRM (Free Plan) – A Scalable CRM with Strong Automation Features

Zoho CRM’s free plan is a versatile solution for small businesses looking to streamline customer interactions and automate sales tasks. At no cost, it offers core features like lead management, workflow automation, and multichannel communication.

The platform stands out with its intuitive interface and AI-powered assistant, Zia, which provides insights and suggestions to improve sales performance. Zoho CRM also supports customization through custom fields and modules, allowing businesses to tailor the system to their processes.

Best Features

• Contact & Lead Management: Track interactions and nurture leads efficiently.
• Sales Automation: Automate workflows to save time on repetitive tasks.
• Multichannel Communication: Connect with customers via email, phone, and social media.
• AI Assistant (Zia): Get predictive insights and recommendations on leads and deals.

Pricing

• Free for up to 3 users (paid plans start at $14/month per user).

Best For

Small teams looking for a flexible, automation-friendly CRM with solid growth potential.

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Best CRM for E-commerce

E-commerce businesses need CRMs to track customer interactions, personalize marketing efforts, and streamline sales processes. The right CRM helps online stores boost conversions, retain customers, and manage orders more efficiently.

Here are three great options to consider:

13. Shopify CRM – Flexible CRM Integrations for E-commerce Growth

Shopify, while not offering a built-in CRM, integrates seamlessly with top CRM tools like HubSpot, Drip, and Salesforce. This flexibility allows online stores to manage customer relationships, track orders, and personalize marketing efforts.

By syncing with these CRMs, Shopify users can create automated workflows for abandoned carts, product recommendations, and targeted promotions. Its analytics tools provide valuable insights into shopping behavior, helping businesses optimize their marketing strategies. Shopify’s extensive app marketplace makes it easy to customize CRM functions based on specific business needs.

Best Features

• Seamless Integrations: Connect with CRMs like HubSpot, Drip, and Salesforce.
• Advanced Analytics: Track customer behavior, order history, and product performance.
• Marketing Automation: Automate personalized emails and promotions.
• Customizable App Ecosystem: Get access to thousands of apps for tailored functionality.

Pricing

• Dependent on the CRM chosen for integration.

Best For

E-commerce businesses seeking a flexible CRM solution through third-party integrations.

14. BigCommerce CRM (Integrated CRM for Data-Driven E-commerce)

BigCommerce provides a powerful e-commerce platform with the ability to integrate with top CRMs like Salesforce and HubSpot. This integration helps businesses centralize customer data, automate marketing campaigns, and track sales performance.

BigCommerce’s robust analytics tools deliver real-time insights into customer behavior, enabling businesses to personalize their outreach and improve retention.

Its scalability makes it ideal for companies looking to grow without migrating platforms. With support for omnichannel selling, BigCommerce ensures consistent customer experiences across online stores, marketplaces, and social channels.

Best Features

• CRM Integration: Easily integrate with HubSpot, Salesforce, and other CRMs.
• Omnichannel Support: Manage sales across websites, marketplaces, and social platforms.
• Real-Time Analytics: Get insights into customer behavior and sales performance.
• Customizable Checkout: Personalize the shopping experience to improve conversions.

Pricing

• Custom pricing based on business needs.

Best For

E-commerce businesses want to integrate CRM with a scalable, omnichannel platform.

15. Drip – E-commerce CRM with a Focus on Email Marketing

Drip is a marketing automation-focused CRM designed specifically for e-commerce businesses. It helps online stores build stronger customer relationships through personalized email marketing, behavioral tracking, and automated workflows.

With its intuitive drag-and-drop interface, businesses can set up campaigns for abandoned carts, product recommendations, and post-purchase follow-ups.

Drip’s advanced segmentation tools allow businesses to target customers based on activity, purchase history, and engagement patterns. The platform integrates easily with Shopify, WooCommerce, and BigCommerce, providing a centralized system for managing customer data and running conversion-focused email campaigns.

Best Features

• Email Automation: Automate personalized email sequences for key customer interactions.
• Behavior-Based Segmentation: Target customers based on activity and preferences.
• Drag-and-Drop Workflow Builder: Simplify campaign setup and execution.
• Real-Time Insights: Track performance metrics like open rates, click-throughs, and revenue impact.

Pricing

• Starts at $39/month.

Best For

E-commerce businesses looking to leverage email marketing for customer engagement and sales growth.

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How to Choose the Best CRM for Your Business

Choosing the right CRM requires understanding your business’s unique needs and growth plans. A well-suited CRM can streamline operations, improve customer relationships, and drive revenue.

Here are the key factors to consider:

• Business Size and Industry: The CRM needs of a small business differ from those of a large enterprise. Industry-specific features, like inventory tracking for retail or case management for legal firms, can make a significant impact on operational efficiency.
• Feature Requirements: Identify the core features you need, such as sales automation, customer support, or marketing tools. Make a list of must-have and nice-to-have features to ensure the CRM aligns with your daily processes.
• Budget (Free vs. Paid CRMs): CRMs come in various pricing models, from free basic plans to premium options with advanced features. Consider your budget while ensuring the chosen CRM provides the best value for your operational needs.
• Integration Needs: A CRM should integrate easily with your existing tools, like email, e-commerce platforms, and accounting software. Seamless integrations prevent data silos and improve workflow efficiency across different departments.
• Scalability and Growth Potential: As your business expands, your CRM should grow with you. Choose a platform that offers scalable features, customizable workflows, and flexible pricing plans to accommodate future growth without requiring frequent system changes.

Find the CRM That Grows With You

The right CRM can transform how your business manages customer relationships, streamlines processes, and drives growth.

Choosing a CRM that fits your needs, from small businesses to large enterprises, ensures better decision-making and more personalized customer interactions. As you evaluate options, consider scalability, integrations, and features that align with your long-term goals.

Nifty stands out as a versatile, all-in-one CRM solution with powerful tools for task management, team collaboration, and real-time reporting. Its intuitive interface, customizable workflows, and seamless integrations make it an exceptional choice for businesses of all sizes. Ready to simplify your operations and supercharge productivity?

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