11 Best Software For Marketing Planning in 2025

As a project manager, I’ve experienced firsthand how planning can make or break a campaign. From coordinating team calendars to tracking the ROI of social media ads and demonstrating business value, the right marketing planning software feels like a trusted extension of your team, offering robust capabilities.

In this guide, you’ll discover ten of the most effective tools that real marketers are relying on in 2025, tools that merge vision with execution and give teams confidence in their plans, keep your deadlines on track, and give your campaigns the polished clarity they need to perform.

What is Marketing Planning Software?

Marketing planning software is a platform that helps teams centralize and manage their campaign ideas, schedules, assets, and workflows in one unified, integrated workspace to streamline marketing activities.

Think of it as the command center where:

• You capture every campaign brief, content idea, and creative asset, supporting comprehensive content management.
• You map out timelines, assign tasks, and set milestones to manage campaigns across every channel.
• Everyone, from copywriters to designers, knows what’s due, when, and how it fits into the bigger plan.

11 Best Marketing Planning Software at a Glance

Marketing planning software not only keeps your campaigns organized but also integrates strategy, execution, and reporting in one platform. Explore the shortlist of Marketing Planning 

Software	Best For	Pricing (Starting)
Nifty	Task management & campaign planning	Free Forever; Starter $7/u/mo; Pro $10/u/mo; etc.
Paymo	Project, time & resource management	Free; Starter $9.90/u/mo (annual); Business $23.90
ActiveCollab	Budget tracking & client collaboration	Free (≤3); Plus $11/mo; Pro $9/u/mo; etc.
Asana	Campaign workflows & automation	Free; Premium $10.99/u/mo; Business $24.99/u/mo
Mailshake	Cold-email outreach & campaign planning	Starter $58/u/mo; Sales Engagement $83/u/mo
Wrike	Full-scale marketing project coordination	Free; Team $10/u/mo; Business $24.80/u/mo; etc.
Miro	Visual brainstorming & creative planning	Free; Team $8/u/mo; Business $16/u/mo
Basecamp	Simplicity in team collaboration	Free (Personal); Plus $15/u/mo; Pro Unlimited flat
Marketplan	Funnel visualization & analytics	Free; Starter $42/u/mo; Pro $84–99/u/mo
Walter Writes AI	Humanizing AI Content	Starter for $7/mo, Pro: $11/mo & Unlimitted: $28/mo
Zapier	Workflow automation & app integration	Free; Starter $19.99/mo; Pro $49/mo; etc.

11 Best Marketing Planning Software reviewed by experts in 2025

As any seasoned marketing lead knows, great campaigns aren’t planned in isolation; they thrive on a balance of structure and flexibility, aligning with strategic plans to adapt to changing market conditions. That’s why we have compiled this list of the 10 best marketing planning software to help you maintain focus on strategic objectives:

1. Nifty: Marketing Project Management Powerhouse

As a comprehensive project management and marketing planning software, Nifty delivers a robust suite of features tailored to streamline every stage of a marketing campaign, from ideation to delivery, enabling effective execution of marketing activities.

Think of Nifty as your marketing operations control center, enabling you to execute and manage marketing activities seamlessly. It’s a suite built to handle everything from your team’s daily workload to milestone-driven strategy sessions, helping teams execute their plans efficiently.

Key Features:

Task Management

No more chasing to-do lists or trusting emails to keep everyone on track. With Nifty, you build a clear hierarchy of tasks and subtasks, set dependencies, attach assets, and watch as your campaign plan practically runs itself.

Whether you’re rolling out an email series or prepping social ads, with Nifty, tasks stay aligned and deadlines never slip, just what you’d expect from leading marketing planning software. Plus, you can easily track key performance indicators for each task to measure progress and optimize your strategy.

Resource management

Ever guessed at your team’s capacity and gotten it wrong? Those days are gone. Nifty eliminates this guesswork with its intelligent resource view. Here, you’ll see which designers are tied up on visuals or which copywriters have bandwidth, so campaign assignments happen smoothly without employees facing burnout.

Roadmaps & Milestones

Skip the confusing spreadsheets and sticky notes. Nifty’s visual roadmap feature with timeline and drag-and-drop function allows you to set tasks into milestones, switch between Day/Week/Month views, and watch progress auto-update as tasks close out. It gives your marketing team both the big picture and tactical clarity.

Time Management

In-house or agency, time equals money. Nifty’s time-tracking feature lets you log where hours are actually going. What’s more interesting is that it allows you to compare that to your project plan to spot inefficiencies and justify future budgets, as well as track spending alongside time to optimize budgets—a solid reason why it ranks among the best marketing planning software.

Communication

Enough with scattered Slack threads and buried email chains. In Nifty, every task, milestone, or project has its own communication stream. Drop in files, feedback, and questions, it all lives right where the work is happening, keeping everyone on the same page through centralized communication.

Pricing:

• Free: $0  Unlimited users, access to core features 
• Starter: $7  per user, billed annually
• Pro: $10  per user, billed annually
• Business: $16  per user, billed annually
• Enterprise: Available upon request

Reviews: 

• 4.7/5 by G2

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2. Paymo – Streamlined Project & Billing Powerhouse

Paymo is a gem for marketers who need more than task boards; it offers project planning, time-tracking, and invoicing in a single workspace.

Whether you’re juggling a campaign schedule or billing clients for hourly strategy work, Paymo makes your workflows feel smooth. It supports views like Kanban, Gantt charts, and calendars, so you can visualize your marketing plan at a glance.

When your team needs both creative planning and financial control, this tool answers the call, while also allowing you to track performance metrics. Paymo helps users analyze campaign data for better decision-making and marketing optimization.

Key features

• Task & Project Views: List, table, board, calendar, and Gantt chart support 
• Time Tracking & Invoicing: Auto-log time, convert hours into invoices fast
• Resource Insights: See who’s overloaded or free—gain deeper insights into team performance and workload to balance workloads smartly

Pricing

• Free: $0/user/month – basic task management & time tracking
• Starter: $9.90/user/month (monthly billing) or $5.90/user/month (annually) – adds invoicing support
• Small Office: $15.90/user/month (monthly) – advanced task features, profitability, proofing
• Business: $23.90/user/month – full resource scheduling, Gantt, leave management

Reviews:

• 4.6/5 by G2

3. ActiveCollab – Budget-Friendly Team Collaboration

ActiveCollab blends clean project organization with real-time time tracking, budget oversight, and invoicing, all under a friendly interface. It’s easy to use yet powerful, perfect for agencies managing multiple campaigns and clients, streamlining marketing campaigns with efficient planning and management.

Task dependencies, client access, and native chat make it a solid pick for marketers who want collaboration without complexity. You get the perks of marketing planning software with real financial visibility.

Key features

• Time & Budget Tracking: Monitor hours, budget status, and send invoices 
• Workload Balancing: Keep resources aligned and optimize capacity across campaigns
• Client Collaboration: Grant clients access to projects/tasks without extra fees

Pricing

• Free: Up to 3 users – basic planning tools
• Plus: $11/month flat for up to 3 users – extended features
• Pro: $9/user/month (billed annually) – advanced PM features
• Pro + Get Paid: $14/user/month – adds invoicing support

Reviews:

• 4.2/5 by G2

4. Asana – Powerhouse for Automated Workflows

Asana stands tall as one of the most versatile top marketing planning software tools. It offers clear timeline and board views, customizable workflows, and automation features that fit snugly into campaign planning and managing marketing initiatives.

Whether you’re assigning content calendars or scaling funnel activations, Asana keeps things organized, and growing teams thrive here. Its visual clarity and rule-based automation are beneficial when running multi-phase marketing strategies.

Key features

• Custom Workflows & Automation: Rules and triggers streamline task hand-offs
• Timeline & Calendar Views: Gantt-style clarity for campaign planning 
• Forms & Approvals: Collect briefs and route tasks efficiently

Pricing

• Free (Personal): Up to 10 users – basic tasks, boards, calendars
• Starter/Premium: $10.99/user/month annually ($13.49 if monthly) – includes timeline, dependencies
• Business: $24.99/user/month – adds goals, portfolios
• Enterprise: Custom pricing – advanced security & support

Reviews:

• 4.4/5 by G2

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5. Mailshake – Email Marketing & Planning Tool

A smart cold-email platform reimagined as an email campaign planning tool, Mailshake helps marketers design, launch, and track outreach sequences with ease, supporting comprehensive marketing plans that align with business goals and performance metrics. If your campaigns hinge on targeted email touchpoints, this tool fits snugly into your marketing planning software stack.

Over the years, Mailshake has added planning features like calendar scheduling and campaign summaries, helping marketing teams coordinate email launches alongside other activities. Its clean UX, templating options, and CRM connectors help blend outreach into broader marketing workflows.

Key Features

• Email Sequencing & A/B Testing: Build and optimize outreach flows.
• Multichannel Touchpoints: Phone and LinkedIn steps with paid plan
• Analytics Dashboard: Track opens, clicks, replies for clarity

Pricing

• Starter: $58/user/month (billed annually) – core outreach toolkit
• Sales Engagement: $83/user/month (billed annually) – adds advanced sequencing, integrations 

Reviews:

• 4.7/5 by G2

6. Wrike – Marketing Project Coordination & Resource Planner

Wrike is a powerhouse marketing planning software designed for mid-to-large marketing teams or agencies. Its depth in task management, approvals, and resource planning, plus integrations with tools like Adobe Creative Cloud, helps power holistic marketing operations, allowing users to gain better control and insights.

Think Gantt charts for campaign scheduling, request forms to intake briefs, and proofing tools so feedback lands in context. Wrike is built to bring structure to complex marketing processes without losing speed, or creativity.

Key Features

• Task & Project Management: Lists, Gantt, Kanban, priorities, and custom fields
• Resource & Capacity Planning: See availability, assign tasks, track hours 
• Asset Proofing & Approvals: Annotate creative files in-platform, streamline revision cycles

Pricing (billed annually, per user/month)

• Free: $0 – basic tasks, board/list views, up to 2 GB storage 
• Team: $10/user/month – unlimited tasks/projects, dashboards, Gantt, automations
• Business: $24.80/user/month – adds blueprints, resource planning, forms, proofing 
• Enterprise: Custom – includes SSO, admin roles, advanced security
• Pinnacle: Custom – for marketing ops at scale: BI, advanced resource planning, locked spaces

Reviews:

• 4.2/5 by G2

7. Miro – Visual Playground for Campaigns

Miro is a virtual whiteboard built for visual thinkers, perfect for brainstorming campaign ideas, mapping user journeys, or planning strategy visually. The infinite canvas supports sticky notes, diagrams, mind maps, wireframes, and more. Co-editing in real-time makes remote collaboration feel natural and energized. Good marketing planning software leans visual sometimes, and Miro sits right where that creativity meets structure.

Key features

• Infinite Canvas & Templates: Use ready-made frameworks like journey maps 
• Real-Time Co-Editing: Teams build together, no lag
• Integrations: Connect with Slack, Jira, Google Drive

Pricing

• Free: $0/user/month – 3 editable boards, core integrations 
• Team/Starter: $8/user/month (billed annually) – unlimited boards, private and public 
• Business: $16/user/month (billed annually) – advanced security & admin controls
• Enterprise: Custom pricing

Reviews:

• 4.7/5 by G2

8. Basecamp – The Classic Simplicity Choice

Basecamp delivers a refreshing simplicity for teams that want messaging, scheduling, document sharing, and managing images and videos as part of project assets—without the bells and whistles. Its Hill Charts give an intuitive glimpse into project progress. Flat-rate pricing and client access without added fees make it a stress-free marketing planning software for small teams or agencies working on clean, straightforward projects.

Key features

• Unified Project Pages: Message boards, to-dos, schedules, docs all in one place
• Hill Chart Progress: Visual indicator that looks beyond simple completion
• Client Inclusion: Add external stakeholders for free

Pricing

• Personal: $0 – limited use, personal projects
• Plus: $15/user/month (billed monthly) – unlimited projects, 500 GB storage
• Pro Unlimited: $349 flat/month (billed monthly annual equivalent ~$299/month) – infinite users/projects

Reviews:

• 4.1/5 by G2

9. Marketplan – Funnel Mapping with Clarity

Marketplan centers your campaign planning inside a visual funnel canvas—perfect for marketers who think in stages. Each hook, squeeze page, email, or ad module sits on the canvas alongside live analytics and spend data, enabling dynamic campaign adjustments in response to real-time insights. You assign tasks, share comments, and upload assets—all visually aligned under your campaign architecture. This makes Marketplan a standout top marketing planning software for conversion-focused teams, especially when tracking revenue generated from campaigns.

Key features

• Visual Funnel Canvas: Map out entire campaign flow 
• Live Campaign Analytics: Keep tabs on spend and conversions
• Built-in Collaboration: Tasks, comments, and assets within the map

Pricing

• Free: $0 – limited users/features (trial mode)
• Starter: $42/user/month (billed annually) or $49/user/month monthly – full canvas & collaboration
• Pro: $84–99/user/month (billed annually) – up to 5 users, live analytics
• Agency: $152–179/user/month – up to 15 users, white-label, unlimited 

Reviews:

• 3/5 by G2

10. Walter Writes AI – Make Your Marketing Copy Sound Human Again

When you’re planning campaigns that need to stand out, writing that feels stiff or robotic can quietly undermine even the best ideas. That’s why many marketers in 2025 are turning to Walter Writes, a refreshingly simple tool that helps refine AI-generated text to sound natural, engaging, and genuinely human.

Think of it as a final pass for your campaign copy, blog posts, or creative briefs: smoothing out awkward phrasing, restoring rhythm and tone, and helping your brand voice feel authentic, without sounding like a machine wrote it.

Walter Writes is especially helpful when you’re moving fast but don’t want audiences or platforms flagging your work as AI content. It rewrites your draft in seconds, so you can keep momentum without sacrificing quality.

Best for: Marketers who want their AI-generated content to actually feel human.

Key highlights:

• Refines AI-written drafts into natural, human-like language
• Preserves your original meaning while improving tone and flow
• Helps bypass AI detectors so your content feels authentic and original
• Fast, intuitive, no learning curve! Just paste and go.

Whether you’re working on campaign headlines, social copy, or long-form content, Walter Writes gives your words that extra polish so they land the way you intended: clearly, confidently, and with a human touch.

Pricing:

• Starter: 10000 words humanized per month – $7/mo
• Pro: 55000 words humanized per month – $11/mo
• Unlimited: Unlimited words – $28/mo.

11. Zapier – Automation for Busy Marketers

Zapier is the automation glue that connects your apps, saving you time and repetitive work, while enabling real time collaboration through automation. Create “Zaps” that trigger workflows across email, CRM, ad tools, social platforms, you name it. Instead of manually exporting data or copy/pasting campaign results, Zapier does the heavy lifting so your marketing planning software ecosystem runs silently and smoothly in the background.

Key features

• Multi-Step Zaps: Automate complex workflows across tools
• Premium Integrations: Unlock more with paid plans
• Scalable Automation: Price grows with usage, not user count

Pricing

• Free: $0/account – up to 5 single-step Zaps
• Starter: $19.99/month (monthly) or $29.99/month (billed annually) – multi-step Zaps
• Professional: $49/month – conditional logic, paths
• Team: $299/month – shared workspaces, premium support
• Company: $599/month – enterprise-grade features

Reviews:

• 4.5/5 by G2

What Features You Should Look for in Marketing Planning Software

To truly qualify as top marketing planning software, a platform needs more than just task lists—it should support the full campaign lifecycle from ideation to measurement. When evaluating options, consider the capabilities of each platform, including scalability, integration, automation, and security. Here are the essential features modern marketing teams should prioritize:

• Collaboration & CommunicationEnable both internal team coordination and seamless client or stakeholder input. Shared calendars, in-context commenting, and proofing tools reduce back-and-forth and keep feedback grounded in content.
• Campaign Workflow & AutomationLook for drag-and-drop boards, Gantt charts, milestones, and task dependencies that let you visualize every stage. Automation, like rule-based assignments and reminders, saves hours on busywork.
• Resource & Capacity PlanningA clear view into team availability, workload balance, and campaign assignments helps avoid burnout and ensures smooth timelines.
• Time & Budget TrackingBuilt-in timers and spend logs empower data-driven decision making—track ROI across channels and validate campaign performance.
• Content Calendar & Asset ManagementCentralize creation, approvals, and asset storage for social posts, emails, ads, and more—and schedule everything in a unified calendar view.
• Analytics & ReportingRobust dashboards, customizable reports, and performance insights allow teams to measure campaign success and iterate strategically.

Benefits of Marketing Planning Software

Adopting a dedicated marketing planning tool brings clarity and efficiency to every step. Here are the key advantages:

• Boosted Team Alignment – All tasks, assets, and updates live in a shared space—no more guessing who’s doing what.
• Improved Efficiency – Automations and centralized workflows eliminate repetitive tasks and reduce errors.
• Better Resource Utilization – Visibility into capacity helps balance workloads and improve delivery efficiency.
• Faster Campaign Turnaround – Approval and proofing tools speed up go-live preparation and reduce bottlenecks.
• Stronger ROI Tracking – Budget and time tracking linked to outcomes helps measure and optimize your marketing efforts for future campaigns.
• Data-Driven Decisions – Reporting insights empower informed strategy adjustments on the fly.

Simplify Your Marketing Planning with Nifty!

If you’re looking for a full-stack marketing planning software that brings everything together, Nifty stands out as a top contender:

• It combines all the must-have features: task + resource management, roadmaps, time tracking, and communication, tailored for campaign-first teams.
• Flat‑rate, per‑user pricing makes budgeting predictable.
• A Free plan and 14‑day trial let you test the platform risk-free.

In short, Nifty transforms complex campaign workflows into a smooth, unified experience—helping you deliver marketing that’s not only well planned, but well executed.