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Nifty Blog
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    ❤ Learn how Nifty inspires productivity!

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Understanding the Iterative Process: 5 Steps To Success

Updated on August 31, 2023 by Luke Henderson

11 Best No-Code Software For Small Business

Updated on September 11, 2023 by Jeffrey Kagan

Top 8 Marketing Tech Trends Every Company Must Follow

Updated on September 13, 2023 by Luke Henderson

9 Best Planner Apps You Can Use In 2023

Updated on September 11, 2023 by Luke Henderson

Decoding the Role of an Event Coordinator in 2023 

Updated on March 29, 2023 by Luke Henderson

12 Best Workload Management Tools For Your Team in 2023

Updated on July 12, 2023 by Luke Henderson

Best Project Management Software For Architects

Updated on July 30, 2023 by Luke Henderson

A Guide to Lean Methodology for Managing Digital Content

Updated on May 30, 2023 by Luke Henderson

Best Project Management Software For Healthcare

Updated on April 25, 2023 by Luke Henderson

How To Choose A Project Management Tool In 7 Steps

Updated on August 19, 2023 by Luke Henderson

7 Best Project Management Software For Individuals in 2023

Updated on September 11, 2023 by Luke Henderson

How To Create A Successful Go-To-Market Strategy (GTM Strategy)

Updated on August 24, 2023 by Luke Henderson

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Table of Contents

  • What is a Go-to-Market Strategy?
  • What Does a Go-to-Market Strategy Do?
  • How to Create a Successful Go-to-Market Strategy
    • Identify your Customer Personas
    • Make Plans to Tailor your Messaging
    • Where Possible, Test your Messaging
    • Frame your Go-to-Market Strategy Within a Proven Sales Strategy
    • Generate Inbound Leads Through Content Marketing
    • Review your Pipeline and Find New Ways to Optimize It
  • Common Go-to-Market Strategy Mistakes to Avoid
    • Having a Vague Ideal Customer Persona
    • Exercising Poor Segmentation and Positioning
    • Being Too Focused on Acquisition
    • Focusing on Features, Rather than Benefits
  • Final Thoughts…
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